85% Of Teen Brand Word-Of-Mouth Occurs Offline

Online marketing and messages generally are seen as important these days. But a new study finds teens, who exchange opinions and information about brands more than consumers as a whole, use word of mouth.

Contrary to what we might expect, relatively few of those conversations take place online, according to the latest findings from TalkTrack, an ongoing study conducted by market research firm Keller Fay Group, which specializes in word-of-mouth (WOM).

It's true that teens are twice as likely, compared to the general public, to hold brand conversations online. Still, just 13 percent of teens' brand discussions take place online (including email, texting/IM and social networking), compared to seven percent of the general public's discussions.

MediaPost Publications 85% Of Teen Brand Word-Of-Mouth Occurs Offline