Nearly Half of Mobile App Users Report Clicking on Mobile Ads by Mistake

According to a new survey conducted online by Harris Interactive on behalf of Pontiflex in December 2010, 47 percent of mobile app users say they click/tap on mobile ads more often by mistake than they do on purpose.

Given that mobile advertising models typically charge advertisers for clicks, the survey findings indicate that a large portion of mobile ad dollars are wasted.

In a related December 2010 survey, 71 percent of mobile app users stated that they prefer ads that keep them within the app they are using, instead of ads that take them out of the app to a mobile web browser, further reinforcing the need for mobile advertising to move away from a model based on clicks.

Marketwire Survey Finds Nearly Half of Mobile App Users Report Clicking on Mobile Ads by Mistake