Friday, February 25, 2011

75% of TV Viewers Now are Multitasking

Deloitte’s latest survey of media habits indicates that nearly three quarters of American consumers are multitasking while watching TV.

According to the research, 42 percent are online, 29 percent are talking on cellphones or mobile devices, and 26 percent are sending instant messages or text messages.

That might suggest to some that TV simply is not as engaging as it once was.

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