Tablets are not going to "save the publishing industry," the Financial Times believes. That forecast comes despite predictions by Boston Consulting Group that tablet prices ultimately will decline to the $200 level that will allow mass consumer adoption.
A BCG survey of nearly 13,000 consumers in 14 countries, conducted in May 2010 revealed that 28 percent of all respondents plan to purchase an e-reader or tablet in the next year; over three years, 49 percent plan to do so.
While intent always overstates actual penetration, BCG estimated that 25 percent of U.S. consumers who read print publications will own tablets within three years, assuming that prices decline to the $130–$200 range, far less than the current low-end model of the iPad, which retails for $499.
read more about the survey here
watch the video about iPad economics here
Monday, February 28, 2011
Tablets Won't Save Publishing, Financial Times Says
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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