Wednesday, February 23, 2011

Apple Cuts Minimum iAd Price

Apple's iAd platfrom started out with a $1 million minimum advertiser commitment. Now iAd campaigns can be bought for $500,000. One can argue the move makes iAd available to smaller advertisers or campaigns. One might also argue that the move suggests some resistance to the original prices.

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Diversity of Thought is What Matters for Decision Making Advantages

Lots of studies of intellectual diversity suggest it helps with decision making. Conversely, one might argue, if all the members of a team, ...