According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
Monday, July 4, 2011
The Digital Transition in "Print" Already Has Occurred
A new study by Havas Media of reading habits shows respondents spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press. The switch to digital already has occurred, one might conclude, at least for readers of large national media products.
According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
According to the Havas Media survey, 51 percent of the respondents prefer web sites, 31 percent prefer electronic editions, and 17 percent use mobile applications.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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