Monday, July 11, 2011

Smart Phone Sensor Apps Will be Key for Marketing

Mobile contextMobile phones are sensors. Today that is true mostly for location apps. In the future, there will be other ways to use the sensor functions, Forrester Research believes.

"When a phone knows where you are, what you're doing, your identity and history, and even potentially your attitudes, based on what you've done in the past year and the past five minutes, it can help predict and deliver what you want right now," says Josh Bernoff, Forrester Research analyst.  "This is the context that makes mobile devices more intimate and completely different from traditional Web experiences."




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When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.