Wednesday, February 23, 2011
Apple Cuts Minimum iAd Price
Apple's iAd platfrom started out with a $1 million minimum advertiser commitment. Now iAd campaigns can be bought for $500,000. One can argue the move makes iAd available to smaller advertisers or campaigns. One might also argue that the move suggests some resistance to the original prices.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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