Power Track for Monitoring Tweet Traffic

Many brands now monitor social media streams, such as provided by Twitter, to monitor conversations about their brands. But that can be a daunting task, if conducted manually. A new commercial Twitter product called Power Track, supplied by Gnip, automates those chores.

Power Track allows keyword-based filtering of the full Twitter stream, providing 100 percent coverage over a stream.

In addition to keyword based filters, Power Track also supports boolean operators and many of the custom operators allowed on Twitter Search API. With Power Track, companies and developers can define the precise slice of the Twitter stream they need and be confident they’re getting every Tweet, without worrying about volume restrictions.

Announcing Power Track – Full Firehose filtering for the Tweets you want