Social Sign-In Works

Allowing online consumers to conduct social sign-in for an e-commerce site rather than create a new user account can produce higher levels of spending and customer satisifaction, according to a new survey from social user management platform provider Janrain and Blue Research.

Data from “Importance of Identity Solutions” indicates that during the 2010 holiday season, 21 percent of those who consider social sign-in desirable (fans) expected to spend more than in 2009, compared to 16 percent of critics.

Survey data also shows that 75 percent of consumers will avoid creating a new user account for an e-commerce site, with 54 percent leaving the site or not returning, 17 percent going to a different site if possible, and four percent leaving or avoiding the site.

Furthermore, of consumers who have created a new user account, 76 percent admit to giving incomplete or incorrect information. About 55 percent of consumers agree they are more likely to return to a site that automatically recognizes them.

Social Sign-In Produces Profits