Enterprise Adoption of Consumer Tools Has Increased

Since 2008, all consumer tools, with the exception of blogs and online travel services, have experienced an increase in enterprise employee usage, according to the Yankee Group. The largest increases in workplace usage include:

Social networking, which tripled from 10 percent to 31 percent, and consumer instant messaging, which almost doubled from 25 percent to 47 percent.

Consumer email usage by enterprises increased from 43 percent to 52 percent, while consumer-grade VoIP doubled from 7 percent to 16 percent.

Use of web-based productivity apps rose from 17 percent to 25 percent. Mobile picture and photo messaging rose from 15 percent to 27 percent.

Yankee Group :: Research Report