| Mobile Benchmark Data for the European Market 3 Month Avg. Ending March 2011 Total EU5 (UK, DE, FR, ES and IT), Age 13+ Source: comScore MobiLens | ||||||
| Reach (%) of Mobile Subscribers | ||||||
| EU5 | France | Germany | Italy | Spain | UK | |
| Sent Text Message | 82.4% | 82.8% | 78.8% | 79.7% | 80.9% | 90.0% |
| Used Application (excl. pre-installed) | 30.3% | 28.1% | 26.5% | 28.4% | 29.6% | 39.3% |
| Used Browser | 31.0% | 31.3% | 24.6% | 27.8% | 28.7% | 42.7% |
| Listened to Music | 25.6% | 22.7% | 26.6% | 23.4% | 32.3% | 24.4% |
| Accessed Social Networking Site or Blog | 19.8% | 19.5% | 13.3% | 18.3% | 18.1% | 30.2% |
| Accessed News | 14.9% | 14.1% | 12.3% | 13.9% | 11.5% | 22.0% |
| Played Games | 25.6% | 15.4% | 24.2% | 29.0% | 27.7% | 32.2% |
| Used Smartphone | 34.5% | 30.4% | 27.6% | 37.9% | 39.8% | 39.2% |
Sunday, June 5, 2011
Browser is Top Smart Phone App Used in 5 European Countries
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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