Do Facebook Fans Read a Brand's Posts?

Large brands, with a million people who have "Liked" a brand site, aren't necessarily reaping outsized results if the metric is attention paid to brand posts, a new study suggests.

The study suggests only about three to five percent of those "Likers" actually read posts put up by the brand on any given day, says PageLever.

Whether that's a good thing or not depends on one's point of view. HubSpot recommends a 0.5 percent feedback rate as a goal. But some fan pages, on sites with several hundred thousand fans, sometimes achieve feedback rates above one percent regularly when they post purposely to get likes and comments.

3% To 7.5% Of Fans See Your Page’s Posts