Where Does Tumblr Fit?

If you are familiar with blog software and Twitter, you might wonder where Tumblr fits, as not really a replacement for a traditional blog, and it’s not a substitute for Twitter. You then will have to decide if you have time to add yet one more social tool for which you must create content.

Tumblr can be used primarily as a microblog, which is to say, a content site that doesn't require heavy text, but more pictures, videos and photos, but with more ability to post than Twitter provides. See Journalists, take another look at Tumblr

Parts of its utility are the “heart” and "reblog"features, which make it ridiculously easy to note that you "like" a postand to instantly “retweet” with the ability to replicate photos, videos, quotes and links while perfectly preserving the original source. Tumblr, some would say, is more socially oriented than a traditional blogging platform, more suited to microblogging that is highly visual. See http://www.tumblr.com/explore.

But here's a commerce site built using Tumblr. See http://blog.pret-a-portel.com/post/4788460184/the-real-deal-anna-karina or http://pret-a-portel.com/.