And by 2016, the forecasts suggest that about as much money – $24 billion – will be spent on mobile advertising as is currently spent on all online advertising put together.
Thursday, June 23, 2011
By 2016, Mobile Advertising Outlay Will Equal Current Total Online Ad Spending | Press Release | ABI Research
In 2010, not quite $2 billion was spent on mobile advertising. In 2012, according to the latest forecasts from ABI Research, that figure will be more than $7 billion.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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