The "zero moment of truth" is a marketing concept that deals with the amount of time that lapses between an advertising message and a consumer taking action on the message.
Here's an ebook Google put together about the concept and what it means for marketing and advertising.
Zero Moment of Truth E-Book
You can figure out why Google thinks the concept is important. To the extent there is latency between ad and action, Google thinks it can create quite a nice business reducing latency.
Thursday, June 30, 2011
Google's Zero Moment of Truth
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment