Social gaming has become a mass phenomenon for Generation X and millennial adults, according to research from Saatchi & Saatchi and Ipsos OTX MediaCT.Consultancy eMarketer believes U.S. social gaming revenues will pass $1 billion in 2011, and a May 2011 survey of US internet users ages 18 to 44 found that half play social games every day.
Among tablet owners, two thirds reported gaming each day, and more than half of smartphone owners said the same.
Parenthetically, one of the elements I do see "missing" from most discussions of mobile wallets and payments is the element of "fun." Granted, payments, credentials and wallets are serious matters requiring a sober approach. But fun tends to be associated with apps that "go viral."
Among tablet owners, two thirds reported gaming each day, and more than half of smartphone owners said the same.
Parenthetically, one of the elements I do see "missing" from most discussions of mobile wallets and payments is the element of "fun." Granted, payments, credentials and wallets are serious matters requiring a sober approach. But fun tends to be associated with apps that "go viral."
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