eMarketer Predicts 88 Million Americans Will Redeem Online Coupons in 2011

About 50 percent of all adult Internet users in the United States, roughly 88 million people, “will have redeemed an online coupon or code for use either online or offline" by the end of 2011, eMarketer predicts.

And eMarketer sees only continued growth in the coming years. 88 million online coupon redeemers will become nearly 100 million by 2013, eMarketer projects.

“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” says Jeffrey Grau, eMarketer principal analyst. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet.

eMarketer Predicts 88 Million Americans Will Redeem Online Coupons This Year