HTML5 Can Do Anything an iOS App Can Do, Financial Times Says

"Anything an iOS app can do, the web can do better, Rob Grimshaw, The Financial Times’ online managing director says. It had better, since the Financial Times does not want to do business with the Apple App Store under the prevailing terms and conditions

“We started off not knowing what could be achieved (in HTML),” Grimshaw said. “But, one by one, we found that all the things that could be done in a native app actually could be done in a HTML5 app - and we haven’t had to compromise on anything, though we were expecting to.

“We’ve benefited from our exposure in the app store - Apple were very good, they promoted our app quite heavily and we were very grateful. But app stores are not a panacea. There are something like 250,000 apps on Apple’s app store, 150,000 on Google’s - these are turning in to pretty crowded environments. The search and discovery tools are not that great and there are limited ways to market your app.

Interview: Financial Times’ Grimshaw: ‘App Stores Are Not A Panacea’