Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.
Tuesday, January 4, 2011
Google to Enter Mobile Payments Business?
Google is considering building a payment and advertising service that would let users buy goods at retail locations by tapping or waving their mobile phones against a register at checkout, BusinessWeek reports. The noteworthy angle is the linkage between the payment function and the advertising function; payments and location; payments and local advertising and promotion.
Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.
Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.
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