Early results show much higher response rates than traditional marketing, such as paper coupons. Secure chip technology is expected to be the ultimate solution, optimizing usability, convenience, security and consumer opt-in.
Tuesday, January 4, 2011
Will Mobile Payments Enable Mobile Marketing?
Deborah Baxley, Principal, Global financial services, Capgemini, would not be the first or only analyst who suspects mobile payments capabilities will be intimately connected to a number of mobile marketing approaches, ranging from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to use of near field communications to turn the mobile phone into a digital wallet.
Early results show much higher response rates than traditional marketing, such as paper coupons. Secure chip technology is expected to be the ultimate solution, optimizing usability, convenience, security and consumer opt-in.
Early results show much higher response rates than traditional marketing, such as paper coupons. Secure chip technology is expected to be the ultimate solution, optimizing usability, convenience, security and consumer opt-in.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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