Mobile TV Advertising $1.4 Billion in 2015

Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers.

Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year. Traditional TV ad revenue in the United States, meanwhile, will grow to $89.8 billion in 2015 from $70.7 billion last year, according to the report. And online TV, excluding mobile, will see U.S. advertising grow to $4.1 billion in 2015 from $1.6 billion last year.

The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010.

AdAge