Netflix Streams Putting Pressure on Premium Cable Channels

According to The Diffusion Group’s (TDG’s) latest analysis of Netflix Streamers, people who stream Netflix content to their net-connected devices, the inclination to downgrade PayTV services has doubled in just the last 12 months.

In March 2011, TDG queried a random sample of adult broadband users that subscribe to cable, satellite, or telcoTV service as to the likelihood they would downgrade their PayTV service in the next six months.

In general, the percentage of Netflix streamers likely to downgrade their PayTV service increased from 16 percent in 2010 to 32 percent in 2011.

That should make sense. Netflix primarily is a source of movie content. What do premium channels provide? Primarily movies.

TDG: Proclivity to Downgrade PayTV Services Increasing among Netflix Streamers