Qwest Launches 20 Mbps Access Service

Qwest has begun selling two new broadband service tiers for residential and small business customers. Qwest Connect Titanium offers broadband speeds of 12 Mbps downstream and 896 kbps upstream at a standard rate of $64.99 a month.

Qwest Connect Quantum providers 20 Mbps downstream and 896 kbps upstream.

Bundle and annual pricing incentives are available. The company is rolling out the service to 23 of Qwest’s top markets in ten states, reaching two million customers at the end of 2008.

Charter Introduces 16 Mbps Access Service

Charter Communications has announced a 16 Mbps broadband service in its Wisconsin markets. The new offer features upstream bandwidth of 2 Mbps for both consumer and business customers.

The new service is priced at $79.99 a month for up to 16 Mbps downstream and 2 Mbps upstream. The offer is available to the majority of its residential Wisconsin customers and comes with a $10 bundle discount available for users that also subscribe to Charter’s phone or TV services.

Charter competes against AT&T 6 Mbps digital subscriber line services. AT&T has introduced U-verse access service operating at up to 10 Mbps downstream in Wisconsin, primarily targeting Time Warner Cable markets including the Milwaukee metro area.

$200 iPhone Subsidy from AT&T in June?

When the 3G iPhone is introduced this summer, AT&Twill cut the price by as much as $200, says Fortune magazine writer Scott Moritz. That would bring the phone's cost down to $199 for customers who sign two-year contracts.

Apple is expected to have two versions of the new iPhone, an 8-gigabyte-memory and a 16-gigabyte-memory model with "list" price tags widely expected to be $399 and $499.

Such a move would create significant churn potential for rivals Verizon Wireless, Sprint and T-Mobile.

The $200 rebate or subsidy would be limited to AT&T customers and not available through Apple’s stores.

The average iPhone user however, runs up a $100 tab each month due to the higher priced data and calling plan. That would give AT&T an quick payback on its $200 outlay.

Such a move also would snare more of the ultimate iPhone market as AT&T moves closer to the eventual end of its exclusive deal with Apple. And since the iPhone has proven to be such a boost for mobile broadband, AT&T logically would believe much-wider iPhone adoption will help it get where it wants to go, in terms of mobile broadband revenues.

Rich Media: 20% of Online Ads by 2012

eMarketer predicts that spending on online rich media and video ads will account for nearly one-fifth of all online ad spending by 2012, up from 9.7% of all online ad spending in 2007.

"Video ads command higher prices than static display advertising," says David Hallerman, senior analyst at eMarketer. "That both boosts overall ad spending and draws in more dollars from traditional brand marketers, who have been reluctant to commit much of their ad budgets to the Internet."

Ongoing experiments with video ad formats and a lack of standards have, in part, kept the online video ad market from even stronger revenue growth.

Other hurdles have included limited high-quality video content to attract big advertisers and unresolved issues such as traffic measurement, which will be needed to gain the trust of the most deep-pocketed marketers.

As those problems are solved, spending will increase. eMarketer predicts that US online rich media and video ad spending will total more than $9.4 billion in 2012, which is more than four times as much as the 2007 spending level.

Windstream Doubles Access Speed

Windstream has doubled the Internet speeds available across most of its 16-state network, offering 12 Mbps service in certain areas and expanding the availability of 3 Mbps and 6 Mbps service. The company now offers 3 Mbps service to virtually all of its broadband addressable lines as a result of the network upgrade.

“Windstream experienced a four-fold increase in Internet usage in 2007 as our broadband customer base grew 28 percent year-over-year,” says Ric Crane, executive vice president and chief marketing officer.

Windstream high-speed Internet service is available at any speed – including 12 Mbps, 6 Mbps, 3 Mbps and 1.5 Mbps – for $19.99 per month for the first six months with qualifying services in participating areas.

Comcast Boosts Business Class Access Speed

Comcast has boosted its "Business Class" Internet access speed from 8 Mbps downstream and 1 Mbps upstream, to 16 Mbps and 1 Mbps, respectively. The increase, offered in all Comcast markets, comes at no extra cost. Prices for the MSO's Business Class Internet service range from $59 to $89 per month.

Unmanaged bandwidth is getting cheaper and faster all the time, despite the fears some have had that a strong duopoly in the U.S. market would inhibit such moves. The task now remains for providers of quality-assured bandwidth to make the case for why managed bandwidth is more important, has value, and is priced accordingly.

Fixed Mobile Convergence Drives Quad Play

Fixed mobile convergence might be shaping up as a key driver of "logical" quadruple play bundles. Of the top values cited by respondents to a Compete survey in early 2008, three of the four most important features involved integration of home (fixed) phones and mobiles.

Another significant finding: 97 percent of consumers were most interested in the broadband Internet service component of the bundle.

These two top findings suggest that FMC is as big a deal as many say, and that broadband has emerged, at least among technology-savvy users, as the single most important service delivered by a wired network.

The new survey also is interesting in suggesting that consumers finally are figuring out conditions under which a wireless service is a "logical" part of a bundle.

In past years, people seem to have better understood or accepted the idea that a voice service and Internet access service "go together." They now are comfortable with the idea that video and Internet access go together, or that voice and video can be bought in a package.

Wireless and wired voice service seems to have been less obviously a logical bundle for most consumers. But the ability to integrate the mobile and landline phone obviously is resonating in a new way.

Compete says interest in bundles increased 55 percent from July 2007 through March 2008.

More than four out of 10 respondents say they would either be "likely" or "very likely" to consider purchasing mobile phone service from their telecommunications provider.