NRF Finds Willingness to Use Social Commerce

The National Retail Federation reports that people are more willing to dabble in social commerce than many retailers realize, with 42 percent of those who shop online saying they at least occasionally "follow" a store on social media. More than 56 percent of Facebook users have clicked through to a retail site, while 67 percent of Twitter users have done so.

Perhaps the biggest finding is that these consumers are open to skipping brand sites entirely, with 35 percent saying they would be willing to make a purchase directly from Facebook, and 32 percent right from Twitter. Those findings obviously run counter to some sentiment that people on Facebook are in a socializing mood, not a shopping mood.

But other studies do suggest that social shopping is something users will do. Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011. See New_study_evaluates_consumer_behaviors_attitudes_toward_social_commerce_.php.

According to the Shop.org survey, 42 percent of online consumers have "followed" a retailer proactively through Facebook, Twitter or a retailer's blog, and the average person follows about six retailers. While shoppers' reasoning for following a retailer varies, the majority of respondents (58 percent) said they follow companies to find deals, while nearly half (49 percent) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39 percent).

The NRF study, based on more than 1,700 online shoppers, found that those online shoppers who track retailers typically follow six stores, whether through Facebook, Twitter or a retailer's blog.

MediaPost Publications Online Shoppers 'Follow' Faves On Social Media 06/06/2011:

Facebook Accounts For 38% Of Sharing Traffic On The Web

Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social.

Search is still about twice as big, according to ShareThis. Facebook appears to drive 38 percent of shared items, email about 17 percent and Twitter about 17 percent.

ShareThis Study: Facebook Accounts For 38 Percent Of Sharing Traffic On The Web

Ten Signs The Double-Dip Recession Has Begun - 24/7 Wall St.

In a technical sense, the U.S. economy left "recession" status and started growing again about July 2009. But the growth has been anemic. And consumers seem to think we never left the great recession of 2008 and 2009, and is again headed downward.

In other words, consumers think the second recession, or dreaded "double dip," already has begun. Economists say that the "Great Recession" began in December 2007 and lasted until July 2009. That may be the way that the economy was seen through the eyes of experts, but many Americans do not believe that the 2008 to 2009 downturn ever ended.

A Gallup poll released in April found that 29 percent of those queried thought the economy was in a “depression” and 26 percent said that the original recession had persisted into 2011.

This is a big problem since "expectations" drive behavior. Worse, there in all likelihood is no long-term hope of fixing the national deficit without a return to robust growth.

Ten Signs The Double-Dip Recession Has Begun - 24/7 Wall St.

65% of iPhone Data is Transferred by Wi-Fi

About 65 percent of Internet data consumed by Apple iPhone users in South Korea is transferred on a Wi-Fi network, South Korean researchers have found. By using Wi-Fi, users also saved 55 percent of battery power by doing so.

About 63 percent of the time, the mobile device can get a Wi-Fi signal, and users tend to stay within a single Wi-Fi zone for about two hours at a time.

http://research.csc.ncsu.edu/netsrv/sites/default/files/CoNEXT2010.pdf

Steve Jobs Had "iCloud" Idea in 1997

It's a good illustration that, sometimes, things developers want to do, cannot be done at a particular point in time. Sometimes it takes a decade or more for the all the background enablers to line up. Apple will announce "iCloud" today, June 6, 2011.

Whati isSocial CRM?

"A lot of people talk about social CRM, but few know what it means' Jan Sysmans, director of product marketing at Sugar CRM, says.

 There are three ways in which social can be introduced within customer relationship management Jan said, on top of the manual access to information from various sources.

First is "what my customers are saying about themselves on various social media platforms." This is the listening component.

Click on the image for a larger view.

Second, there is "the way that your customers want to be talked to," a talking component. Finally, there is the way that your customers want to be engaged with, an engagement component.

View more presentations from Yann Gourvennec

Social CRM: 3 stages of Social integration within sales force automation - [En] Orange Business Live

Are the IT department's days numbered? - [En] Orange Business Live

It's the sort of question a proponent of cloud computing would ask, but Orange staffers speculate about whether enterprises will abandon their internal data centers completely for cloud alternatives in 10 years.

"It is looking increasingly likely that some organizations won't run any internal systems at all in their own enterprise data centers, but will instead source everything from the cloud," says
Anthony Plewes, of Orange Business Services.

Facebook is a case in point. The company was leasing its data centre services from third parties for years, until it decided to build its own.

It unveiled its Oregon-based facility in April 2011, and released the hardware specifications under an initiative called the "Open Compute Project," which Facebook hopes will create a standardized data center model.

Are the IT department's days numbered? - [En] Orange Business Live