Monday, July 25, 2011
Mobile Banking: Tangible Benefits in Africa

Sunday, July 24, 2011
Google Sites Makes It Easier to Build a Mobile Site
"The Google Sites mobile experience also got an upgrade. We added five new mobile site templates to make it easy to build and launch a site that looks great on the small screen. This video explains how.

Saturday, July 23, 2011
How Coca-Cola Sees All Media Efforts
One of the key parts of the Coca-Cola approach to media is the use of three domains: paid (advertising), earned (social media), owned (brand events, sites) that in many cases overlap.
As Wendy Clark, SVP of Integrated Marketing and Communication for Coca-Cola will tell you, media is viewed as paid, earned, owned, and shared.
This is not at all unique to Coke, but certainly sets the stage for understanding how the company views and segments its overall marketing. Read more here.
In past decades, earned media would primarily have been seen as “stories in newspapers, magazines, on radio or TV.” Notice the change: all the “earned” exposure is earned on social media.
Coca-Cola’s concept of “liquid” means the company’s content is produced in a framework of dynamic storytelling that has a natural affinity to go to the furthest points possible. They are thinking strictly in terms of how the content they produce will be shareable, how it will relevantly flow across networks, cultures, and personal touch points.
Also, part of the thinking is profoundly social, in the sense that brand advocates are among the desired outcomes. Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, says that “awareness is fine, but advocacy will take your business to the next level.”
“I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance,” he says. “There, I saw clearly that so much business was driven through personal referrals and advocacy by individuals for their agent.”

Friday, July 22, 2011
The Social Media Bubble
Venture capital king Ben Horowitz, who apparently engineered Skype’s $8.5 billion sale to Microsoft, says there is no Internet investing bubble, for a number of reasons. “With costs 100 times lower, programmer productivity 10 times higher, and the market 50 times larger, it stands to reason that many more Internet businesses will work today than the last time around,” he argues.
Moreover, “software is eating the world,” transforming or obliterating industries like print publishing, music distribution, radio, and direct marketing, he notes. With so much new business right around the corner, he argued that the high stock prices attached to social media “have not become completely divorced from any rational thought."
What happens in bubbles is that people come up with all kinds of reasons why valuations that seem out of whack really are not out of whack.

Why Google is Great for SEO
"Having done some digging with the rest of the team at PR company Punch to find out a bit more about how it works, we found that Google is a great source of links that can be used for SEO benefit," says Alex Smith at Punch Communications. "Google has opted to allow links that pass page rank in contrast to the other major networks such as Facebook and Twitter which only allow links that Google’s spiders can’t follow, and I think it’s likely that this could be part of the Google project strategy to grow as big as the two social media giants."

Bad Tweets Can Cost an Enterprise $4 Million
Symantec's 2011 Social Media Protection Flash Poll shows how expensive leaked information on social media really can be and a bad Tweet can cost a company as much as $4 million.
The typical enterprise experienced nine social media incidents, such as employees posting confidential information publicly over the past year, with 94 percent suffering negative consequences including damage to their reputations, loss of customer trust, data loss and lost revenue. http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01
Social media incidents cost a typical company $4 million over the past 12 months, Symantec estimates. More than 90 percent of respondents who experienced a social media incident also suffered negative consequences as a result, including:
reduced stock price (average cost: $1,038,401 USD), litigation costs (average cost: $650,361 USD), direct financial costs (average cost: $641,993 USD), damaged brand reputation/loss of customer trust (average cost: $638,496 USD) and lost revenue (average cost: $619,360 USD).
The typical enterprise experienced nine social media incidents, such as employees posting confidential information publicly over the past year, with 94 percent suffering negative consequences including damage to their reputations, loss of customer trust, data loss and lost revenue. http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01
Social media incidents cost a typical company $4 million over the past 12 months, Symantec estimates. More than 90 percent of respondents who experienced a social media incident also suffered negative consequences as a result, including:
reduced stock price (average cost: $1,038,401 USD), litigation costs (average cost: $650,361 USD), direct financial costs (average cost: $641,993 USD), damaged brand reputation/loss of customer trust (average cost: $638,496 USD) and lost revenue (average cost: $619,360 USD).
The survey found the top three social media incidents:
Employees sharing too much information in public forums (46 percent),
The loss or exposure of confidential information (41%).
Increased exposure to litigation (37%)
Employees sharing too much information in public forums (46 percent),
The loss or exposure of confidential information (41%).
Increased exposure to litigation (37%)

The Top Sites for Social Media Marketing Trends

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