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Thursday, January 5, 2012
Who Are the Top 10 Power Influencers in Mobile?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
The Digital Living Room
You can argue about whether the shift to "interactive television" has happened, or what that actually means.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Does Social Messaging Displace Text Messaging?
The data is impressionistic, but one user has discovered that ability to send Apple iOS 5 "iMessages" does reduce the amount of text messaging.
Apple's iMessage is a service that seeks to replace text messaging, and in at least this case, seems to do precisely that.
The iMessage service sends messages (text, images or video) using any broadband access mechanism, defaulting to text messaging if the recipient cannot receive such messages. It probably is important to note that the biggest potential effects would be seen where one iOS 5 user sends lots of messages to other iOS 5 users.
Apple's iMessage is a service that seeks to replace text messaging, and in at least this case, seems to do precisely that.
The iMessage service sends messages (text, images or video) using any broadband access mechanism, defaulting to text messaging if the recipient cannot receive such messages. It probably is important to note that the biggest potential effects would be seen where one iOS 5 user sends lots of messages to other iOS 5 users.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Apps Consume Much More Bandwidth than Web Sessions
A recent test of app data consumption suggests that using a mobile app rather than a browser to view the same content has vastly different bandwidth consumption implications.
The test compared PC and tablet web browsers to view the Wall Street Journal home page, with an iPad Wall Street Journal app to reach the same home page.
The data consumed using the Web browser on the iPad and on a PC to access the WSJ home page was similar, both averaging around 2.2 megabytes in total consumption (sent and received). The same test was run accessing the The Weather Channel site, which revealed similar results (around .9MB in total consumption).
Although the iPad Web browser consumed slightly more data than the PC web browser for TWC, the difference was not enough to warrant further investigation, says Greg Wolf, a principal with NetForecast who conducted the test. However, using the iPad apps to read the WSJ and TWC tells is a very different story.
The WSJ on average consumed 47MB of data when downloading a daily issue, while TWC consumed on average 7MB just to display the main menu.
In other words, the WSJ iPad app consumed 21 times more data than accessing the WSJ homepage using a Web browser, and the TWC app consumed over 7 times more data than accessing the TWC main menu using a Web browser.
Putting aside the obvious fact that the experience of using a native iPad app is designed to deliver a richer, multimedia experience, the point here is that this experience comes at a price. App data consumption much higher than web sessions
The test compared PC and tablet web browsers to view the Wall Street Journal home page, with an iPad Wall Street Journal app to reach the same home page.
The data consumed using the Web browser on the iPad and on a PC to access the WSJ home page was similar, both averaging around 2.2 megabytes in total consumption (sent and received). The same test was run accessing the The Weather Channel site, which revealed similar results (around .9MB in total consumption).
Although the iPad Web browser consumed slightly more data than the PC web browser for TWC, the difference was not enough to warrant further investigation, says Greg Wolf, a principal with NetForecast who conducted the test. However, using the iPad apps to read the WSJ and TWC tells is a very different story.
The WSJ on average consumed 47MB of data when downloading a daily issue, while TWC consumed on average 7MB just to display the main menu.
In other words, the WSJ iPad app consumed 21 times more data than accessing the WSJ homepage using a Web browser, and the TWC app consumed over 7 times more data than accessing the TWC main menu using a Web browser.
Putting aside the obvious fact that the experience of using a native iPad app is designed to deliver a richer, multimedia experience, the point here is that this experience comes at a price. App data consumption much higher than web sessions
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Video and Cloud Killer Apps for 4G?
About half of the respondents seem to think 4G mobile service is just "faster" access.
2012 in mobile
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Apple TV: a Content Device Needs Content
Content businesses use technology, but are not fundamentally about technology. Back in the days of analog television, three decades ago, a couple of delivery systems, such as laser discs, provided much-better image quality. Laser disc lost out in the market to VCRs, which offered visibly-worse image quality.
But there were two distinct advantages: lower device cost and much-greater content selection. All other things being equal, consumers will tend to choose wide content choices over video quality, and lower-cost devices over higher-cost devices.
But all would-be video providers have to convince content owners to license content. And that will remain a key challenge for any would-be developers of new TVs and video playback and purchasing systems.
An Apple television foray makes sense. People could use any Apple device to buy TV shows, movies, music or games through iTunes and then play their purchases across all Apple's products.
But, so far, it does not appear that Apple has been notably successful at convincing content owners to license TV programming for sale through iTunes. Apple television
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
9% of U.S. Consumers Have Abandoned Video Service
About nine percent of U.S. respondents to a Deloitte survey say they have stopped buying video entertainment subscriptions from cable, telco or satellite providers, while another 11 percent report they are considering doing so.
Perhaps the important finding is why people are considering doing so. The 11 percent who report they are considering abandoning subscription TV services say they now can watch almost all of their favorite shows online.
One would guess that, as typically is the case when product substitution occurs, that the first “switchers” are users for whom the existing solutions have low value, compared to product price.
The classic example is the person who doesn’t watch much television in the first place and does not have children or other family members who do enjoy television, making a $100 a month fee “high” in relationship to value.
In the case of the "typical end user," video cord cutting seems to be more of a barrier than some might think. Highly-motivated end users might put up with quite a lot of hassle to avoid buying video. For most, such efforts will be too much bother. 9% of U.S. Consumers Have Abandoned Video Service - Carrier Evolution
Perhaps the important finding is why people are considering doing so. The 11 percent who report they are considering abandoning subscription TV services say they now can watch almost all of their favorite shows online.
One would guess that, as typically is the case when product substitution occurs, that the first “switchers” are users for whom the existing solutions have low value, compared to product price.
The classic example is the person who doesn’t watch much television in the first place and does not have children or other family members who do enjoy television, making a $100 a month fee “high” in relationship to value.
In the case of the "typical end user," video cord cutting seems to be more of a barrier than some might think. Highly-motivated end users might put up with quite a lot of hassle to avoid buying video. For most, such efforts will be too much bother. 9% of U.S. Consumers Have Abandoned Video Service - Carrier Evolution
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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