Lacking any clear differentiated functionality, mobile banking appeals most strongly to those consumers already inclined to use the mobile channel, Forrester Research notes. Unfortunately, this segment is dominated by those already using online banking. As a result, banks are not realizing the full benefit of switching customers to cheaper servicing channels, but instead are seeing cannibalization of one low-cost channel (online) by another (mobile), says Forrester Research analyst Emmett Higdon.
Forrester reports that mobile banking has undergone rapid adoption, more than doubling from five percent of online users in 2007 to 12 percent in the second quarter of 2010. By 2015, this number is predicted to nearly double again, with one in five U.S. adults using mobile banking.
To reach one in five U.S. adults, as Forrester predicts mobile banking will do by 2015, U.S. banks will need to enhance today's functionality significantly to create a unique value proposition that resonates with both online and offline consumers.
Steady Mobile Banking Growth To Drive Demand For Better Functionality
Monday, January 31, 2011
Mobile Banking Growth Requires More Work on Value Proposition
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Zipring Launches New VoIP Servicemo
North American consumers can now join the public beta of Zipring—a simple, inexpensive integrated Voice over IP (VoIP) phone service that works with any phone, mobile or Internet device, requires no contract and is free to try.
Unlike other Internet phone applications and devices on the market, Zipring is based on open standards so it can be used with any VoIP software or phone device. Additionally, because Zipring leverages the internet, it can turn any Internet-based device—such as an iPad, iPod Touch, laptop or desktop computer—into a phone and enable users to make and receive calls to that device using their dedicated Zipring phone number.
“Zipring works with any phone on the planet,” said Erik Lagerway, VP and GM of Commercial Communications at Ziplocal, the company behind Zipring. “While we offer a free iPhone app, the beauty of Zipring is that users are not tied to it. They can integrate Zipring directly with any VoIP app or device available to them, unlike Google Voice or Skype, and enjoy zero roaming charges and inexpensive calling without a contract.”
Among its many benefits, Zipring has zero roaming charges and does not require a contract. Zipring features include visual voicemail, call recording, voicemail to email, web-based calling and account management, and no contracts.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google, Twitter, SayNow Create App to Alllow Tweeting by Leaving a Voicemail
A small team of engineers from Twitter, Google and SayNow, a company Google recently acquired, have created an app that allows anyone to "tweet" by simply leaving a voicemail on one of these international phone numbers ( 16504194196 or 390662207294 or 97316199855).
The service will instantly tweet the message using the hashtag #egypt. No Internet connection is required. People can listen to the messages by dialing the same phone numbers or going to twitter.com/speak2tweet.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Coupon and Group Buying Sites Might Change Retailer Budgets, Campaigns and Channels
Shopkick Inc., which makes a smartphone app that offers shoppers rewards and discounts for entering stores, said it has attracted 750,000 users since the app made its debut in August 2010, the Wall Street Journal reports.
The growing use of, and popularity of, such group buying offers might, if it continues, rearrange retailer advertising, promotion and media spending. If the purpose of at least some advertising and promotion is to get shoppers into stores, the coupon sites are doing that.
Moreover, about 10 percent of them use the app at least once a day, said Shopkick, which has signed Target Corp., Best Buy Co., Macy's Inc. and other retailers to its service.
The retailers pay Shopkick to be included in the app and featured in special promotions. Though it declined to be specific, the high profile start-up said that each store visit by a user of its app costs a retailer "less than $1."
The retailers pay Shopkick to be included in the app and featured in special promotions. Though it declined to be specific, the high profile start-up said that each store visit by a user of its app costs a retailer "less than $1."
Mobile Apps Draw In Shoppers, Marketers - WSJ.com (subscription required)
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Android Tablets Start to Take Market Share
No surprise here: as Android tablets appear in the market, Apple is going to lose some market share.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
App Battle Heats Up
Whether mobile apps are as strategic as most people think, or not, there is little question more resources are going into the battle.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mobile 'apps' to be $58 billion market
Mobile applications downloaded from online stores will be a $58 billion worldwide business by 2014, as tablet computers such as Apple's iPad stoke the surging market, Gartner predicts.
The figure marks a huge increase on the $5.2 billion spent on mobile applications in 2010, technology consultancy Gartner said, predicting there will be 17.7 billion application downloads this year, more than double the 8.2 billion in 2010.
By the end of 2014, Gartner forecasted that over 185 billion applications will have been downloaded since 2008.
The figure marks a huge increase on the $5.2 billion spent on mobile applications in 2010, technology consultancy Gartner said, predicting there will be 17.7 billion application downloads this year, more than double the 8.2 billion in 2010.
By the end of 2014, Gartner forecasted that over 185 billion applications will have been downloaded since 2008.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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