Global IP Traffic Will Grow 23% Annually to 2017

Global IP traffic has increased more than fourfold in the past five years, and will increase three fold over the next five years, according to the Cisco Visual Networking Index.  Growth would surprise absolutely nobody. But the relatively restrained rate of annual growth might.

Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 23 percent from 2012 to 2017. Given rates of growth that had been higher in the past, that relative slowdown in growth rates is noteworthy.

Among other notable changes, metro traffic will surpass long-haul traffic in 2014, and will account for 58 percent of total IP traffic by 2017. 

Metro traffic will grow nearly twice as fast as long-haul traffic from 2012 to 2017 in large part because of the increasingly significant role of content delivery networks, which bypass long-haul links and deliver traffic to metro and regional backbones.

Content Delivery Networks (CDNs) also will carry 51 percent of all Internet traffic in 2017 globally, up from 34 percent in 2012. 

Also, nearly half of all IP traffic will originate with non-PC devices by 2017. 

In 2012, only 26 percent of consumer IP traffic originated with non-PC devices, but by 2017 the non-PC share of consumer IP traffic will grow to 49 percent. 

PC-originated traffic will grow at a CAGR of 14 percent, while TVs, tablets, mobile phones, and machine-to-machine (M2M) modules will have traffic growth rates of 24 percent, 104 percent, 79 percent, and 82 percent, respectively.

Traffic from wireless and mobile devices will exceed traffic from wired devices by 2016. By 2017, wired devices will account for 45 percent of IP traffic, while Wi-Fi and mobile devices will account for 55 percent of IP traffic. 

In 2012, wired devices accounted for the majority of IP traffic at 59 percent. 

Tablets Replace PCs in Dakar Cybercafe

The Equinox cybercafe, located in Dakar’s Medina neighborhood, has replaced PCs with 15 tablets. Available at the same price as a regular cybercafe computer session at about $0.60 an hour, the move illustrates the potential role tablets will play in getting computing devices into the hands of users in many developing regions, according to the Google Europe Blog.

Aside from lower capital and probably operating costs for the cybercafe, use of tablets also consumes less electricity. Smart phones will play much the same role.

Now if we can just get the cost of infrastructure down, in a disruptive way. 

Will Mobile and Fixed Internet Access Business See Substitution?

In 2012, perhaps one percent of U.S. households stopped paying for home Internet subscriptions and relied on wireless access instead, according to Leichtman Research Group. 

That small amount of wireless substitution in the Internet access market will not bother providers of mobile broadband service. 


Video cord cutting, though more prevalent, still amounts to only about a few percent of households.

Zero TV households number about five million, or about three percent of U.S. households.

Arguably, most "mobile broadband substitution" takes the form of users dropping their fixed wireless subscriptions and relying on free Wi-Fi and their mobile broadband plans. 



Some lighter users, who mostly use social networking apps and sites, might find the approach works. People who don't mind moving to places where there is public Wi-Fi might add some amount of watching video. But multi-user households and frequent video watchers will find mobile broadband substitution a difficult proposition.

KPCB Internet Trends 2013

Here is Mary Meeker's latest KPCB Internet Trends 2013 presentation. Among the concepts is the labeling of the current era of computing as the "mobile Internet," with the next era something Meeker calls "wearable/everything computing." Some of use might say "pervasive" computing, but its the same idea. 

Computing in each era has moved from "glass rooms" to desktops, then laps, then pockets. In the next era, computing will be embedded in small devices that people wear. Obviously, the use of computing devices as sensors will grow dramatically. 

Smart Phone Adoption Growing at 42% Annually

The smart phone growth rate globally stands at 42 percent annually,  according to the Kleiner Perkins Caufield Byers Internet Trends analysis. 

98% of U.S. Smart Phone Users Do Not Watch Mobile Video

A recent study by Experian Marketing Services suggests nearly 98 percent of U.S. smart phone users do not watch any video on a typical day.

Perhaps you are as surprised as I was to read that statistic, given all the statistics it would be easy to find suggesting that mobile video is growing really fast. The Experian data suggests high rates of growth coexist with low rates of usage because the growth of mobile video consumption is coming from a very low base of users and usage.

To be sure, other studies might suggest that mobile video consumption already is higher than found by the Experian study. Flurry, for example, found that mobile video consumption was nearly eight minutes a day, in March 2012.

Compare that to the two percent of users who do report using video, for five minutes a day, spread over 4.2 sessions, as the Experian study found.

One might suppose that tablets are a more frequent platform for video consumption. Indeed, a  separate study by Ooyala in the third quarter of 2012 suggested mobile video consumption represented about 2.2 percent of total end user video consumption, with tablets at 3.2 percent of total consumption.

That study suggests tablets are a more frequent screen used for consuming video, than the smart phone.

But a study Flurry suggested just the opposite trend, namely that smart phones were generating more video viewing than tablets.

Older data actually tends to support the Experian study’s finding that mobile video usage remains quite low.

In 2011, 91 percent of mobile device users  did not watch video on a particular day, using their mobile device. But other studies suggest average consumption average consumption of nearly 10 minutes a day on mobile devices.

The point would seem to be that the impact of mobile video consumption is yet to be seen on most mobile networks.

BYOD Does Not Seem to Have Harmed the Enterprise Phone System Market

At least so far, the "bring your own device" trend in business does not seem to have affected enterprise demand for business phone systems, though pricing seems to be under pressure. 

The global enterprise PBX market (TDM, hybrid, and pure PBXs) represented $1.8 billion in sales in first quarter of 2013, down nine percent from the previous quarter, and down 10 percent from the first quarter of 2012, according to Infonetics Research. 

Price pressure seems to be the big problem, though, since demand in North America and Asia seems either flat or slightly up, in terms of shipments. “The big squeeze is coming from hyper-competitive price pressure all over, with average revenue per line down across the board,” said Diane Myers, Infonetics Research principal analyst. 

Analysts at Dell’Oro Group think it is possible that generally flat revenue trends in the broader enterprise voice markets could change over the next few years, though. “Our view is that the calculation for enterprises has changed, thanks to BYOD and a younger generation of employees comfortable with social media and communicating without a desk phone,” Dell'Oro Group researchers say. 

 “As a result of this shift, many premise-based customers may adopt “Voice as a SaaS” solution in a hosted/cloud infrastructure in the near future,” Dell’Oro Group says. 

Separately, a study sponsored by Cisco suggests that bring your own device policies already are embraced by 89 percent of organizations, principally meaning those organizations allow their workers to bring their own devices for work. 

The Cisco financial analysis was conducted across six countries--Brazil, China, Germany, India, the United Kingdom, and the United States--and suggests BYOD employees are gaining a global average of 37 minutes of productive time per week. 

The time savings range from 81 minutes per week in the United States to just four minutes per week in Germany, where BYOD is viewed more skeptically. 

On average, the current median level of BYOD implementation—what Cisco calls “Basic BYOD”—generates $350 of value each year per mobile employee. 

The number of BYOD devices in the countries surveyed expected to more than double, from 198 million in 2013 to 405 million by 2016, Cisco says. 

Smart phones are the overwhelming choice of BYOD employees, who own an average of 1.7 devices for work and have paid $965 in out-of-pocket costs for them.