Connected Car: Built in Versus Docking
According to the AutoTECHCAST findings, nearly two-thirds of car owners (65%) say they want built-in connectivity, compared to slightly more than one third (35%) who prefer brought-in connectivity using their smart phone.
That reminds me of the days of dedicated "car phones." Maybe it will be different this time around. But why isn't it simpler to dock a smartphone?
More than half of car owners say they are less likely to buy a vehicle that uses a data plan/carrier different from their own, and 31 percent say they are "much less likely" to purchase the vehicle.
That's crazy. Just make it easy to dock a smartphone or other. On nectar device.