User experience matters with car technology, just as much as any other. Some alerts on Advanced Driver Assistance Systems are so annoying or bothersome that many drivers disable the systems and may try to avoid them on future vehicle purchases, according to J.D. Power.
Also, as so often happens, big brand names seem to be succeeding over in-house or proprietary brands.
Fully 69 percent of respondents say they have Apple CarPlay and/or Android Auto in their vehicle. That has implications for automatker factory-installed navigation systems.
About 68 percent of owners with Apple CarPlay and/or Android Auto want factory-installed navigation on their next vehicle, compared with 72 percent of those without Apple CarPlay or Android Auto.
Built-in apps not meeting users’ expectations, J.D. Power research suggests. The attribute for “ease of using built-in apps” is the lowest-performing attribute in the entertainment and connectivity category (7.63 on a 10-point scale).
Among the 29 percent of owners who have discontinued the use of built-in apps, 46 percent say they “do not need it” and 18 percent say they “have another device that performs the function better.”
Lane-keeping and centering systems appear to be key irritants.. On average, 23 percent of customers with these systems complain that the alerts are annoying or bothersome.
For these owners, 61 percent say they sometimes disable the system, compared with just 21 percent of those that don’t consider the alerts annoying or bothersome.
Owners wanting the feature on their next vehicle ranges from 63 percent for those that consider the alerts annoying or bothersome to 91 percent for those who do not, J.D. Power notes.
That noted, Collision protection has the highest score (813) among the six categories measured in the study. Smartphone mirroring (789) is second, followed by comfort and convenience (787); entertainment and connectivity (782); driving assistance (768); and navigation (744), J.D. Powers says.
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