If consumer internet data consumption increases 40 percent per year, usage nearly doubles every two years and grows by 500 percent every five years. If a household consumes 435 Gbytes per month, and increases consumption at 40 percent annually, what appears to be linear growth eventually becomes exponential.
Source: IP Carrier calculation
Even markets with relatively fixed potential, such as mobility service, which is essentially bounded by the number of living human beings, often feature such exponential growth in the early days of adoption of a new mobile next-generation network, for example.
When AT&T executives say they expect data consumption to increase by five times in about five years, that is because they expect a 40 percent annual increase in consumption.
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