Service "to Persons" has Key Revenue Implications, Compared to Service "to a Location"

For anyone who has covered or analyzed the U.S. connectivity business for some decades, it now is somewhat shocking how much revenue is produced by the mobility business, compared to the fixed networks business, even granting the importance of the fixed network for business and home broadband. 

Keep in mind one salient element of each business: fixed services are “to a location” while mobile services are “to a person” or “to a sensor.” So revenue per locations is one number while mobile revenue is a compound number based on the humans and network-connected sensors at a given location, 

In other words, mobile revenue can easily be 2.5 to 5 times the revenue of a fixed network connection. 

AT&T mobility average revenue per postpaid account was $55.43 in the fourth quarter of 2023, while home broadband accounts served by optical fiber had $64.82 average revenue per account. 

So you can see the total revenue per account implications when multiple mobile accounts are purchased, compared to a single home broadband connection. 

AT&T, for example, earned $31.3 billion in the fourth quarter of 2022. Mobility generated $21.5 billion of that amount. The fixed networks business generated $8.8 billion. In other words, mobility drove nearly 69 percent of total revenue. 

source: AT&T

The fixed networks business revenue was $5.6 billion, or about 18 percent of revenue, while consumer fixed network revenues represented about 10 percent of total revenue. As important as the fiber-to-home business is, it is responsible for less than 10 percent of AT&T revenues, as voice revenues and copper access are part of those revenues. 

 

 

source: AT&T

Of course, each product has different profit margins, so revenue does not tell the whole story. Business service, consumer broadband (fiber versus copper) and consumer and business mobility all likely have distinct profit margins. 

So smaller revenue contributions might generate higher amounts of firm profit. Still, the law of large numbers is evident. A one-percent improvement in mobility segment revenues or profit should have higher firm impact than a similar one-percent increase in either business or consumer fixed network services. 

Home broadband probably has the highest margins, and those margins might be getting better. Because of federal government subsidies for fiber-to-home construction. Those subsidies might reduce the cost of FTTH builds by 20 percent, in rural and other difficult-to-serve areas.