Hill Holiday, an ad agency,” asked five Boston-area families to participate in a cord-cutting experiment. For one week each family was asked to forgo traditional cable TV in favor of one of the following devices: Apple TV, Google TV, Boxee Box, Xbox 360, and Roku.
As it turns out, TV watching still is a "lean back" activity, and the new Internet delivery systems changed that into an undesirable "lean forward" experience, to some extent. That isn't to say that some company, sometime, will "Apple-ize" the experience and make it elegant. But we aren't there yet.
