In many markets, the cost of doing so is far less than the cost of making a voice call, says LirneAsia. And it is the relative cost of SMS compared to a minute of voice, for example, which drives texting, more than the absolute cost of sending an SMS (See Brough Turner's blog).
"What matters really is the relative cost of sending an SMS; for instance, in the Philippines, for a Smart TnT prepaid mobile user, a one minute call is about 5.5 times more expensive. In Pakistan, for a Jazz Budget prepaid mobile user, the ratio is about 2.1. In India, where SMS use at the BOP was seen to be the lowest (among the countries studied), the ratio was 1 – i.e, a one minute call and an SMS are the same price (so why would you bother SMSing if that were the case?)."
Showing posts with label LirneAsia. Show all posts
Showing posts with label LirneAsia. Show all posts
Thursday, June 28, 2007
Why Do People Text Each Other?
Labels:
Brough Turner,
India,
LirneAsia,
Pakistan,
Philippines,
SMS,
texting
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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