Motorola "CLIQ" Uses Android, Optimized for Social Networking

T-Mobile USA says the new Motorola CLIQ, the first Android-powered device from Motorola, will be available exclusively in the United States, using the T-Mobile network, later this fall. The CLIQ uses "Motoblur," a threading system that manages and integrates communications ranging from work email to social networking activity.

Updates to contacts, posts, messages, photos and more are streamed together and synced from sources including Facebook, Twitter, MySpace, Gmail and work and personal email.

Motoblur automatically delivers these updates to the home screen in easy-to-view streams so there is no need to open and close

different mobile applications to keep up with the latest content.

The 3G-capable smart phone features a slide-out QWERTY keyboard, a full touch-screen display and Wi-Fi capability.

Additional CLIQ features include a 3.1-inch HVGA touch-screen display, a 5 megapixel auto focus camera with video capture and playback at 24 frames per second, a 3.5mm headset jack, a music player with pre-loaded Amazon MP3 store application, Shazam, iMeem Mobile, and a pre-installed 2GB microSD memory card with support for up to 32 GB of removable

memory.

CLIQ also features multitasking capabilities and one-touch access to Google Search by voice, Google Maps with Street View, YouTube and Picasa. Easy access to both personal and corporate e-mail, calendars, and contacts is supported by Exchange Server and Gmail. E-mail and contacts are also supported by Yahoo!, Windows Live Hotmail, and other POP3 and IMAP e-mail services.

It also combines instant messaging support for Google Talk, as well as AOL, Yahoo! Messenger® and Windows Live Messenger.

T-Mobile`s 3G network is currently available in 200 cities nationwide and covers more than 150 million people. By the end of 2009, T-Mobile USA expects its 3G network to be available to approximately 200 million people across the United States.

The Click is the first of several products Motorola is developing as a result of its shift in software strategy towards fewer platforms and major support for Android.

Many of the elements that Motoblur contains can be considered the new expected fundamentals of the smartphone experience. Multiple home screens, customizable on-screen widgets, and integrated views that combine relevant information from a variety of sources such as various social networks, contact lists and email, are all part of the MotoBlur experience.

Is 768 kbps the Right Minimum Broadband Definition?

Predictably, comments by satellite and mobile wireless providers to the Federal Communications Commission on minimum broadband speeds have been criticized for setting minimum speeds that are too low, generally 768 kbps in the downstream direction and 200 kbps in the upstream.

Keeping in mind that those standards are minimums, not maximums, standards that are "platform neutral," in a world where different networks have distinct advantages and limitations, must not exclude some providers that are technologically limited in terms of speed, though other attributes of service, such as mobility or extreme low cost, are quite favorable.

That is not to argue that 768 kbps is the best, or only, minimum standard that is platform neutral. It simply is a standard all providers can supply now, as a minimum, on a widespread basis.

Keep in mind that nobody has to buy such services. Fixed wireline and wireless services blew past those speeds long ago. The 768 kbps standard primarily is an issue for at least one satellite provider, and sometimes will be an issue for mobile broadband services, at some locations.

The 768 kbps definition therefore bars no contestants and preserves maximum consumer choice. The marketplace already has moved on to megabit speeds, in most locations. Where megabit speeds are not available, it typically is rural and isolated locations where the cost to provide higher speeds is an issue.

It might be wise public policy not to bar such locations from getting broadband, even at lower speeds, as fast as possible.

Mobile Market Competition is Exploding

Though regulators at the Federal Communications Commission seem to believe otherwise, competition in the mobile industry is in one of those explosive moments, when competition is escalating to new levels. In the prepaid market, multiple carriers have launched unlimited domestic calling plans at prices ranging from about $40 to $55 a month, destroying the price floor for unlimited calling plans.

Sprint has been aggressive with any number of "unlimited use" plans of its own, while AT&T two days ago launched its "A-List" program allowing users to designate five numbers, on any network, for unlimited calling. AT&T family plans can designate 10 such numbers.

Sprint responded 24 hours later with "Any Mobile, Anytime," a new feature of Sprint "Everything Data" plans that allows calling to any U.S. wireless number, on any carrier's network, at any time, without additional charge. The plan moves beyond existing "friends and family" or "calling circle" plans that typically include only mobiles on a single carrier network.

T-Mobile has been running such calling circle programs for a while under the "myFaves" program, allowing designatiion of five numbers on any network that can be called on an unlimited basis, for free.

Taken as a whole, all the moves suggest a new wave of competition now is resetting industry understanding of what a competitive "unlimited" offer looks like. Ultimately, consumer expectations of what features and services should be available on an "unlimited" basis also will change, in ways that provide lots more value.

That carriers are willing to move in this direction is partly a function of intense competition in the wireless market. Such moves also likely are the result of better data mining and lower interconnection costs.

For most users, the difference between "truly unlimited" domestic calling and "a reasonable bucket of minutes" is close to zero. And, without, question, "unlimited" is a better marketing platform. Still, off-network termination carries real costs. That carriers are willing to do so shows the extent of competition in the marketplace.

Execs See Social Media Value, but Fear It As Well

Social media, despite being viewed as a key strategy, worries 80 percent of business executives either because of potential for employee time wasting, or because social media exposes companies to risk of criticism that could damage the company reputation, says Russell Herder and Ethos Business Law.

About 51 percent of executives surveyed say they fear social media could be detrimental to employee productivity, while 49 percent say that social media could damage company reputation.

Despite these apprehensions, social networking is seen as a key strategy. Some 80 percent of respondents believe social media can enhance relationships with customers/clients (81 percent) and build brand reputation (81 percent).

Almost 70 percent feel such networking can be valuable in recruitment (69 percent), as a customer service tool (64 percent) and used to enhance employee morale (46 percent).

The most popular vehicles being used include Facebook (80 percent), Twitter (66 percent), YouTube (55 percent), LinkedIn (49 percent) and blogs (43 percent).

“Particularly as Millennials compose a greater share of corporate ranks, social networks are likely to become more popular as communication channels with customers, colleagues and partners,” says Carol Russell, Russell Herder CEO.

The majority (74 percent) of executives surveyed said that they, personally, visit social media sites at least weekly to read what customers may be saying about their company (52 percent), and routinely monitor competitors’ use of social networking (47 percent). One in three search social media sites to see what their employees are sharing (36 percent); or check the background of a prospective employee (25 percent).

About 10 percent of respondents say they have staff who spend more than 50 percent of their time on such efforts.

Respondents who have not yet have a social media program say confidentiality or security issues (40 percent), employee productivity (37 percent) or simply not knowing enough about it (51 percent) are the reasons why no program is in place.

The Russell Herder/Ethos study found that 40 percent of companies technically block their employees from accessing social media while at work. At the same time, 26 percent of companies use social media to further corporate objectives, and just over 70 percent plan to increase the use of these new opportunities.

Clearwire Offers 50% Off Promotion in September

Clearwire is offering a September promotion providing six months of service at 50 percent off on its entry-level unlimited usage plan, selling for $22.50 during the promotional period.

One normally expects pricing innovations of this sort from new entrants in a market, or competitors seeking to grow their market share rapidly. Clearwire already offers casual use pricing that is akin to casual Wi-Fi hot spot pricing.

One wonders how much more innovation Clearwire is thinking about, aside from temporary price promotions.

AT&T Adds "A-List" Calling Feature

AT&T has introduced "A-List with Rollover," allowing AT&T customers unlimited mobile calling to and from five “VIP” domestic phone numbers at no additional cost. FamilyTalk members can select unlimited calling to up to 10 lines.

The program essentially extends "free" calling from other AT&T Wireless customers to a select number of numbers off the AT&T network.

When A-List premieres on Sept. 20, customers can manage their A-List exclusively online at www.att.com/alist.

“This is an incredible value for many of our customers that essentially lets them ‘double dip’,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Not only will they not use minutes from their monthly plan when they call their A-List numbers, but our unique Rollover feature means they can keep those minutes for use in future months.

Customers with individual Nation plans of $59.99 or higher can use A-List with Rollover to select up to five domestic phone numbers to call anytime, including landlines and wireless numbers on any network, without using any of the minutes in their plan.

FamilyTalk customers with plans of $89.99 or more can select up to ten numbers which any person in the FamilyTalk plan can call as much as they want.

A-List: Numbers must be entered online at MyWireless Account at att.com/wireless.com. Only standard domestic landline or wireless numbers are eligible.

Broadband Seen as a Utility, Survey Suggests

Nearly 70 percent of all respondents believe uninterrupted broadband access should be as readily available as other utilities like electricity and water, across all ages, race, income brackets and geographic lines, according to a new survey commissioned by SuperComm and conducted by Opinion Research Corporation.

A majority of respondents believe uninterrupted access is essential, while an overwhelming 75 percent of respondents between the ages of 18 and 34 want to see broadband available like other utility services.

Also, almost 80 percent of respondents in the same age group believe faster broadband speeds improve productivity at work.

The results, while hardly surprising, suggest some danger for communications service providers. Demand for broadband is nearly ubiquitous. But the analogy to electrictiy and water, both of which commonly are provided as regulated monopoly services, is potentially worrisome. That is the way the communications business has been viewed for most of its history, and there remains danger of a return to such thinking if service providers do not demonstrate that competition works better than regulation.

Most users do not remember what communications was like before the 1984 divestiture of AT&T. But low rates of innovation and high prices were facts of life back then. Matters arguably improved with the Telecommunications Act of 1996, though many might fault the results, or the amount of competition that was enabled.

Fortunately, we have benefitted from mobility, the Internet and broadband, which together arguably outweigh anything that has been done, or not done, on the telecom regulatory front. Nothing less than continued innovation and advances in consumer welfare will prevent some from attempting to turn back the clock.