"Untethered" Versus "Mobile" Apps, Devices, Access

Mobile or remote collaboration once was a matter of users communicating using enterprise-approved smart phones and PCs, with a couple of key applications. 

These days, non-standard devices including tablets, over-the-top and non-authorized applications now are quite common. A mobile worker's toolkit includes a combination of smartphones, tablets, laptops, netbooks, corporate devices and a bunch of applications.

True mobility is the ability to work from anywhere over any device and then be able to switch them when the user wants. This breaks the link between "wireless" and "mobility," Cisco tends to argue. In other words, there is a difference between "untethered" communications and collaboration, and "mobile" collaboration. 

Workers at a desk might start a video on a tablet and then move to the PC or move other content around between devices. Some of that activity might use or require a "mobile" device, connected to a mobile service provider's network. In other cases, Wi-Fi connections are sufficient. Most people, most of the time, prefer untethered or cordless devices, even when an access connection uses the fixed network. Collaboration in a Post-PC World


Much the same situation prevails in the consumer market as well. Most of the devices consumers now use, or will use increasingly in the future, can use Wi-Fi, which means the dominant connectivity requirement for a consumer is the fixed broadband connection, with wireless "tails" inside the house. 


In fact, given the growing use of mobile devices to consume content, most consumers will benefit from switching even their mobile phones to Wi-Fi connections when at home. 

That provides one obvious clue about the future value of the fixed network. Though mobile broadband and voice might be sufficient for many people, much of the time, the value-price relationship will, in all likelihood, "always" favor untethered use of the fixed network.

Untethered device ownership

Smart phones Now the "Lead Offer"

Lead offers vary by segment, in the U.S. or any other communications market. For competitive local exchange carriers, the lead offer long has been a bundle of business broadband access and business voice.


Consumer fixed-line providers have been leading with the triple play of consumer video, voice and broadband access. 


Wireless providers might arguably be leading with a device, not so much services. Basically, the "smart phone" now is the lead offer for a wireless provider, with data access, voice and texting becoming features. 


More than one-half (55 percent) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the 34 percent who did so during the same period one year earlier, according to a survey from Nielsen.


Overall, 38 percent of U.S. consumers owned a smartphone as of May 2011, and 62% owned a feature phone. Smart phones as lead offer

"Enterprise" Mobility a Reflection of Consumer Behavior

IDC Smart Phone, Tablet Forecast

As has been the case for the last several years, there was a reported "lack of enthusiasm" at the CTIA Enterprise and Applications show.

That meeting has been struggling, some might say, to find a clear mission and role, and some might say it still has not found that role.

Among the reasons, one might say, is that mobile computing and applications are not driven by enterprise users and concerns, but by consumer applications and desires, in the same way that most enterprise innovation now is driven.

Enterprise technology managers controlled the pace and adoption of technology for decades but starting with the launch of the iPhone in 2007, non-technology executives and employees have been demanding the right to use the devices they find so palatable in their regular lives for work purposes. As a result, “enterprise mobile technology” is kind of a misnomer; the dollars, talent, and hype in mobile are going toward companies that are building things for consumers.

Enterprise Still Takes A Back Seat To Consumers

Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile

Google now predicts, based on the past two years worth of data, that in the upcoming 2011 Christmas and holiday shopping season, “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices."

That's a fairly staggering prediction. Google believes that 44 percent of all searches for the gift shopping purpose will be generated by smart phones. There are some potential implications for mobile advertisers, who will have to compete for limited screen real estate.

But the findings also are illustrative for the broader trend of mobile use for real-world shopping activities. That has implications for use of mobile coupons, location-based check-ins and offers and mobile wallet applications, even in advance of a widespread shift to use of mobile payment services.

One of the clear "big trends" now is that mobile and online applications and features increasingly are being applied to offline commerce. 

44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile

Africa's Growing Middle Class is a Huge Deal

Some problems seem unsolvable; some probably are nearly unsolvable. But the growing middle class in many parts of Africa is a huge and important deal, given the relative or nearly-complete failure of many aid programs over the last half century, one might argue.

From a communications industry perspective, the growth explains, in part, not just growing interest but growing revenue possibility.

People often forget that all jobs come, in the final analysis, from the health of the private economy. People work in public sectors, to be sure, but all those jobs are funded by taxes on people who work, and companies that hire them. The whole point of any economic development effort is sustainable growth of the private economy.

Without robust economic growth, little in tax revenues is possible. The growth of the African middle class is a hugely-important development.

Mobile's Growth, in Numbers and Pictures

Mobile usage and importance, in stats.

Mobile Has Largely Erased the "Digital Divide"

The thing about "problems" is that you have to know when a problem has been largely solved, substantially solved or is so close to being solved that one has to move on to tackle the next set of problems. Internet access and broadband are, in many ways, those sorts of problems. Availability is less and less a problem. Redesigning life and business to take advantage of the changes is where the real work awaits.

"As I think about Google's strategic initiatives in 2011, I realize they're all about mobile," says Google CEO Eric Schmidt.

Google needs to do some serious spade­work on three fronts, he says. First, Google has to help foster use of under­lying fast networks, especially Long Term Evolution.

Second, "we must attend to the development of mobile money," says Schmidt. "Phones, as we know, are used as banks in many poorer parts of the world—and modern technology means that their use as financial tools can go much further than that."

Third, we want to increase the availability of inexpensive smartphones in the poorest parts of the world.

read more here

Communications Taxes Going up in 2011

Get ready for new taxes on your mobile services in 2011.

When you buy a Kindle e-book in 2011, a buyer living in New Jersey who purchases a $10 e-book housed on a server in Texas might pay $1.52 in taxes (7 percent sales tax in N.J.; 8.25 percent in Texas). Mobile phone service generally saw tax increases of about two percent a month in 2010, compared to 2009. But 2011 could be far worse.

Some observers say tax hikes could amount to as much as 75 percent in some localities next year, as governments shift more of the communications tax burden to mobile services, where those levies used to primarily be carried by wired services.

On average, 15 percent of a monthly mobile phone service bill is already made up of taxes and fees, compared to 7% for most other goods and services, according to CTIA.

But in 23 states, taxes run even higher, including Washington at 23.64 percent, Nebraska 23.44 percent, Florida 21.31 percent and New York at 21.1 percent.

Municipalities can tack on a tax, as well. Maryland's Montgomery County, for example, raised its telecommunications tax by 75 percent to $3.50 per month for next year. Oregon's Keizer City Council has voted in favor of a similar tax hike of three percent.

Taxes on e-book downloads to an e-reader could add up to 21 percent of the total price, assuming multiple states apply taxes to the same transaction, according to MyWireless.org , a nonprofit consumer advocacy group.

Taxes on cable TV bills are likely to get hiked as well.

 read more here

Google Instant for Mobile

Connected Device Market Potential Dwarfs Phones

Aside from notebook PCs, many Americans now own portable or mobile devices that already are capable of mobile communications, or increasingly will be capable of mobile communications.

According to Nielsen, the typical owner of any one of these devices actually also owns three to five additional devices within these categories.

That means a large potential base of mobile and portable devices that will be candidates for Wi-Fi and mobile broadband services in the future, in numbers that dwarf the installed base of "phones."

What remains to be developed are pricing plans that account for ownership and use of multiple devices, most of which are designed for content consumption or entertainment more than communications. Broadband plans that allow a user to connect multiple devices at various times, at prices deemed reasonable, will be a huge opportunity, going forward.

So far, most consumers have shown only modest interest in $60 a month plans that connect PCs, though mobile service providers now are experimenting with demand for $15 to $45 a month plans for tablet devices and smartphones.

Those are steps in the right direction, but what ultimately will be needed are the equivalent of family plans for data devices, where the "family" might be a single user or household wanting to use multiple devices on a single access account.

Google making $1 billion a year from mobile

The thing about big companies is that any new proposed revenue stream has to be pretty big to get any interest.

So it is probably worth noting that Google’s non-text display advertising has an “annualized run rate” of $2.5 billion, while mobile business is on track to make $1 billion in revenue this year.

Google making $1 billion a year from mobile

Top Mobile Behaviors Vary by Region

A cross-market analysis of mobile activities in Japan, the U.S. and Europe by comScore shows significant differences among consumers by geography. Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe. I suspect nobody would be surprised by those findings.

About 59.3 percent of the Japanese users made use of their browsers in June and 42.3 percent accessing applications. Abou percent of mobile users in the U.S. and 25.8 percent in Europe used their mobile browsers, with 31.1 percent in the U.S. and 24.9 percent in Europe using applications.

Europeans were the heaviest text messaging users, with 81.7 percent sending a text message in June, compared to 66.8 percent in the U.S. and just 40.1 percent in Japan. Japanese users exhibited the highest reach in the email category at 54 percent, while consumers in the U.S. were most likely to use instant messaging services on their mobile (17.2 percent).

U.S. mobile users were the heaviest blog and social media users. About 21 percentr of users do so. Some 17 percent of Japanese users do so, while 15 percent of Europeans do so.

Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent).

more detail here

Google: Mobile Search grew 4x This Year

Google director of product management Nick Fox says Google has seen a 400 percent increase in mobile queries from fully featured mobile browsers in one year.

Google: Mobile Search grew 4x this year

95% of Workers Remain Connected When Not at Work, iPass Finds

Only 5.9 per cent of workers disconnect from the office while on leave, and 40 per cent have tried in-flight Wi-Fi to keep them connected, a new survey by iPass has found.

The mobile device continues to be a tether creating an on-demand workforce. The majority of respondents (53.6 percent) never truly disconnect from technology. For the 46.4 percent of mobile employees that do on occasion disconnect, their reasons were mostly situational, such as being in a location with poor connectivity. 

Even while on vacation, 94 percent of mobile employees connect to the Internet, and the majority connect for work.

Mobile workers are used to carrying multiple mobile devices. Nearly 97 percent of mobile employees carry two or more mobile devices, and almost 50 percent carried three or more.

Mobile workers use their mobile devices to blend work and personal business. More than 90 percent of employees use their smartphone for both work and personal business. Even among users of consumer devices like the iPad and tablet PC, 91 percent currently use it or plan to use it for work. The line between consumer and business applications has also blurred. Most respondents use email, calendar, text messaging and browsing for both work and personal on their smartphones. The only exception is social media, which is rarely accessed for work.

There is a resurgence of Wi-Fi access among smartphone users. While the majority of smartphone users are choosing Wi-Fi to connect, the primary reason stated (31.8 percent) is because it is faster than 3G.

Top-10 U.S. Telecom Sites Suggest

The May 2010 Hitwise report on site traffic has some interesting potential implications for communications service providers.

The top single site was Cricket, a firm historically focused on the wireline replacement market and using value pricing to replicate the unlimited free local calls element of fixed line service.

Verizon has three sites in the top 20, as well as holding spots two and three for traffic.

What is notable is that one of the three Verizon sites is the customer portal, indicating that people are becoming quite comfortable with using the portal for paying bills, asking questions and checking on usage and status information.

AT&T has two sites on the list, and the percentage of traffic for the four leading U.S. mobile carriers mobile sites is in line with their respective market shares.

T-Mobile USA also has two sites in the top 10, one of them its customer service portal, which likewise suggests user comfort with online support, as well as T-Mobile's possible success converting its customers away from paper billing to online-only billing.

Comcast's site in the top-10 also is a customer support portal. Back in the "old" days the top-10 sites were likely to be retail sales and transaction portals. These days, three out of 10 are relatively strictly customer support sites.

New York Dead Zones Are Just a Fact of Life

For the 20 million people living in the greater New York area, spotty cellular service is a constant source of frustration. To document the extent of the problem, The Wall Street Journal examined data on dropped and unsuccessful calls compiled by the Nielsen Co., which sends out equipment-filled vans to make 140,000 test calls a year across the five boroughs, Long Island, northern New Jersey and southern Connecticut.

The results raise a pressing question: Why is the most populous metropolitan area in the U.S. plagued with dead zones?

Carriers deserve only part of the blame, the Wall Street Journal says.  The city is one of their highest-profile markets, and even as they cut capital spending nationwide during the recession, they kept budgets high in New York, even if that spending didn't always keep up with the pace of smartphone sales.

Ask the people who build and maintain the city's networks, and they'll give you a dozen alternative excuses: Too many people. Too many buildings. Too much reflective glass. Too much water. Each plays a role, the Wall Street Journal says.

It all adds up to wireless dead zones dotting the city and its surrounding suburbs.

Take the West Side Highway, a notorious trouble spot where Nielsen recorded eight failed calls up and down Manhattan. There, phones get a signal only on one side of the road, from cell towers high atop office buildings. (The Hudson River is on the other side.) So when there's a hiccup with a connection to the cell tower on the Manhattan side of the river, there's no other tower to back it up, and the call drops.

Dropped calls also happen because of quirks in the way carriers have set up their networks. For example, AT&T Inc. routes calls south of 59th Street in Manhattan to a switch downtown. North of 59th, calls go to a facility in Westchester. So when an AT&T customer crosses 59th, calls can get dropped as the network reshuffles from one switch to the other. Nielsen recorded three fails on or near that dividing line. AT&T declined to discuss coverage at 59th in further detail.

Sometimes, there just aren't enough cell sites to handle the load.  But it always is difficult to get authority to put up new towers, anyplace. In New York, it is harder because of the fragmented ownership of buildings. Outside New York, it often is possible to negotiate once with an owner of hundreds of buildings.

The upshot? Service issues are likely to continue to be an irritant.

Japanese Consumers Really Are Different

Japan often is looked to as a hothouse for new consumer electronics trends, especially in mobile, that migrate to Europe and then to the United States. There is much truth to that observation, but it is harder to explain why that might be the case.

Some observers would say Japanese consumers actually behave differently from consumers in other parts of the world. Consider that while Japanese companies remain major global players in flat-panel televisions, digital cameras and videogame systems, they have almost no presence outside of Japan in personal computers, mobile phones or home appliances, the Wall Street Journal reports.

Some analysts say a good part of the reason is that Japanese buyers are detail-oriented and prefer products packed with features. Furthermore, they will read thick instruction manuals from cover  to cover, and seem to prefer products made in Japan.

Most buyers outside of Japan expect new products to be simple and intuitive, and they are less concerned about a product's point of origin.

"The consumer in Japan thinks very differently than the global consumer," says Atul Goyal, an analyst at brokerage firm CLSA. "Once Japanese companies try to sell things to a global market, they need to understand how a global consumer reacts."

So it is something of a sea change that the Apple iPad seems to be resonating with Japanese consumers, as the iPad emphasizes ease of use.

86% of UK Youngsters Own a Mobile;' 73% Own Their Own Books

About 86 percent of young people in the United Kingdom own a mobile phone, while only 73 percent have books of their own, a study by National Literacy Trust suggests.

The study of over 17,000 young people reveals a strong link between both young people’s reading ability and access to books at home, the National Literacy Trust says.

National Literacy Trust research reveals more young people own a mobile phone than a book | National Literacy Trust

These Days, It's All About Mobility

These days most innovation happening in applications, features and devices is happening in the wireless realm or in the world of over-the-top applications. That can be discomforting for some.

I recently moderated a panel of application developers and enablers recently and asked where they panelists believed there were opportunities to work with "service providers" such as telcos and cable companies. There was an initial awkward silence, then some mutterings even I cannot remember. But I think that tells the story: over-the-top application providers largely assume the existence of broadband; broadband is not a required "partner" in the delivery.

People in the telecom or cable or satellite business hate the term "dumb pipe," but it resonates because it sums up the essential nature of today's application environment, captured by the term "loosely coupled."

And matters might change even more. The Wi-Fi-only version of the iPad does not require any sort of relationship with a wireless access services provider. In fact, if, as some believe, devices such as the iPad wind up being devices picked up and used casually, when people are sitting on a couch in their homes, and not primarily as a substitute for a netbook or notebook PC, there might never been a need for such relationships. People will simply use their at-home Wi-Fi connections.

Still, it is hard to ignore the fact that most innovation these days is happening in the mobile space.