Friday, January 7, 2011

Verizon iPhone Announcement Jan. 11?

Verizon Wireless has scheduled a press conference next Tuesday, Jan. 11, in New York, and the quick consensus is that this is finally when Verizon will announce the Verizon iPhone.

Quickly, people on Twitter are wondering why Steve Jobs would let Verizon announce this, instead of an Apple-hosted event. Simple answer: Because this isn't a new product.

FCC Chairman Predicts 35-Fold Mobile Bandwidth Increase Next 5 Years

The amount of spectrum available for mobile broadband represents about a
threefold increase over where we were a few years ago, says Federal Communications Commission chairman Julius Genachowski. "Sounds good, until you see the forecasts of a 35 times increase in mobile broadband traffic over the next five years."

"And I believe that projection is conservative, not fully accounting for the explosive growth of tablets and what I predict we’ll see from 4G."

Verizon FiOS TV: IP Migration Enables Multi-Device Consumption

Verizon executive Joe Ambeault says there are some clear multi-device implications for migrating Verizon FiOS TV to IP delivery.

Consumers watching traditional FiOS TV should never see a difference, but by transitioning to IP, Verizon will have an opportunity to deliver its television service to a wide range of web-connected gadgets in the form of an app.

In other words, FiOS TV could become another service a consumer can buy in an app store, accessible across multiple screens and delivery platforms. In theory, consumers could even bring their own broadband to the table (FiOS or otherwise) and just layer FiOS TV on top, some might argue.

Common Mobile App Mistakes Many Brands Make

Some day we probably will look back on the early days of mobile apps and have something of the same sense we did early in the development of the World Wide Web, when companies did things such as posting electronic versions of their brochures online, and basically left it at that.

So what are some common issues that Macroview Labs encounters when engaging with big brands that want to create mobile apps?

Common mistakes include duplicating a web site on the mobile screen. That does not take advantage of the capabilities a mobile has, such as cameras, bar code scanning, accelerometers and GPS, for example.

Companies design for the wrong users, the wrong devices or for use cases where mobile signal coverage is going to be an issue. Brands tend to want to recreate an ad experience, when the key thing is to engage users.

Aron Ezra, MacroView Labs CEO, has quite a lot of experience engaging with, and creating applications for, large organizations and brands ranging from major Las Vegas casinos to NASCAR, Elitch Gardens and the city of Arlington, Texas.

“Artwork is really important,” says Ezra, something you can verify yourself at http://www.macroviewlabs.com/work/sample. “Fresh content also is important, because you have to give people reasons to come back.”

Facebook "Transparency" as Seen by Jon Stewart

Jon Stewart on Mark Zuckerberg's concerns about transparency. Steward captures the irony.

Thursday, January 6, 2011

Apple Launches Mac App Store

Apple has launched its new Mac App Store with more than 1,000 free and paid apps in the catalog. Apps can be bought them using an iTunes account.

The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews.

What's Hot at Consumer Electronics Show

The Roots of our Discontent

Political disagreements these days seem particularly intractable for all sorts of reasons, but among them are radically conflicting ideas ab...