DOJ will require Google to develop and license travel software, to establish internal firewall procedures and to continue software research and development. Those measures are intended to protect competition for airfare comparison and booking websites and ensure those websites using ITA’s software will be able to power their websites to compete against any airfare website Google may introduce.
The department said that Google will also be required to provide mandatory arbitration under certain circumstances and provide for a formal reporting mechanism for complainants if Google acts in an unfair manner.
Google thinks one direct result is that users will be able to type "flights to somewhere sunny for under $500 in May" into Google and get not just a set of links but also flight times, fares and a link to sites where the user can actually buy tickets quickly and easily.
Google thinks one direct result is that users will be able to type "flights to somewhere sunny for under $500 in May" into Google and get not just a set of links but also flight times, fares and a link to sites where the user can actually buy tickets quickly and easily.