Wednesday, June 1, 2011

Twitter CEO says 80 percent of advertisers renew | Reuters

More than 80 percent of the companies that advertise on Twitter renew their marketing efforts on the microblogging service, CEO Dick Costolo says.

The Twitter chief also says the company does not face immediate pressure to boost revenue as it seeks to grow its business.

"Move Up the Value Chain," Twitter Developers Told

LightSquared Considers AT&T Capacity Deal

LightSquared is considering a deal with AT&T to buy network capacity from the carrier, Bloomberg reports.
LightSquared would pay to use AT&T’s fourth generation network when it needs additional capacity. The move would be a little puzzling to the extent that LightSquared, which owns its own spectrum and is leasing tower and radio capacity from Sprint Nextel, would buy additional capacity wholesale, to sell wholesale, when it presumably has plenty of actual spectrum available.

Hard to Measure Mobile Marketing ROI, Users Say

ROI of Advertising on Mobile Platforms According to Companies in North America, April 2011 (% of respondents)Mobile still doesn’t measure up as “important” to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser.

But that could change as more marketers get on board with a mobile strategy. More than six in 10 North American marketers plan to have one within the next year, compared with just a third who already do.

When asked specifically about the ROI of their mobile advertising programs, a plurality of North American companies said they were doing about as well as expected.

A quarter of respondents said mobile advertising wasn’t meeting expectations, however, compared to just 13 percent who said results were better than they had hoped.

Cellphone Radiation May Cause Cancer, Advisory Panel Says

A World Health Organization panel has concluded that cellphones are “possibly carcinogenic,’’ putting the popular devices in the same category as certain dry cleaning chemicals and pesticides, as a potential threat to human health.

The finding, from the agency’s International Agency for Research on Cancer, adds to concerns among a small but growing group of experts about the health effects of low levels of radiation emitted by cellphones. The panel, which consisted of 31 scientists from 14 countries, was led by Dr. Jonathan M. Samet, a physician and epidemiologist at the University of Southern California and a member of President Obama’s National Cancer Advisory Board.

Studies of non-ionizing radiation impact on human tissue have been inconclusive to date, which is why the WHO can only say there is a "possible" danger. To be on the safe side, some of us minimize our mobile usage and use the speaker phone as much as possible.

E-Reader Comparison



http://paidcontent.org/article/419-comparing-the-latest-e-readers-heres-our-chart/

Cisco Projects 26-Fold Growth in Global Mobile Data Traffic From 2010 to 2015

Worldwide mobile data traffic will increase 26-foldbetween 2010 and 2015, says Cisco, reaching 6.3 exabytes per month or an annual run rate of 75 exabytes by 2015.

This traffic increase represents a compound annual growth rate of 92 percent over the same period. Two major global trends are driving these significant mobile data traffic increases: a continued surge in mobile-ready devices such as tablets and smart phones, and widespread mobile video content consumption, Cisco notes.

The Cisco study predicts that by 2015, more than 5.6 billion personal devices will be connected to mobile networks, and there will also be 1.5 billion machine-to-machine nodes -- nearly the equivalent of one mobile connection for every person in the world.

Mobile video is forecast to represent 66 percent of all mobile data traffic by 2015, increasing 35-fold from 2010 to 2015, the highest growth rate of any mobile data application tracked in the Cisco VNI Global Mobile Data Traffic Forecast. Mobile traffic originating from tablet devices is expected to grow 205-fold from 2010 to 2015, the highest growth rate of any device category tracked.

Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...