Under the new plan, the app provider would be able to pay AT&T for bandwidth consumed by app customers, instead of the app users having the usage billed against their service plans.
In some ways the plan is analogous to the way Amazon.com has been paying the bandwidth charges to deliver content to Kindle e-readers. When users buy a book, newspaper or magazine, the delivery cost (bandwidth) is part of the retail cost of buying the product.
Some app providers will be leery, since the practice is one more way app and content providers could wind up paying delivery networks when consumers use their apps or services.
That might be quite a valuable feature for consumers who want to purchase mobile video content, for example.
AT&T to enable toll-free bandwidth
AT&T to enable toll-free bandwidth