Implications of GDP Damage Worse than Great Depression, Far Worse than Internet Bubble or Great Recession

For those of you who lived through the internet bubble burst in 2001 and the Great Recession of 2008, the Covid-19 pandemic exceeds the economic damage by quite some scale, surpassing the carnage of the 1929 Great Depression. 

We all seem to sense that many changes in business and personal life will be permanent, post-Covid. Enterprise executives indicate big changes are coming. 

source: McKinsey 

Remote work environments seem to have encouraged “output oriented” work flows and may have enabled faster decision making, McKinsey reports. Hybrid work situations are expected to become permanent, while “site agnostic” employee sourcing will increase, along with possibly 35 percent to half of all existing office space to be shed over the next two years. 

source: McKinsey 

McKinsey argues that geographically “distributed work” produces more value than “remote work.” And those are not even the most important implications enterprises must consider. The “recovery” from the crisis will not follow patterns we have seen in prior economic downturns. 

So a new operating model will be necessary. The need for agility no longer will be a nice to have organizational capability, but might be a requirement. Business will run about four times faster than in the past, making “three months the new year.”

source: McKinsey 

New threats and opportunities might well be the new reality as well. That might well include a change of revenue sources and business models.

Lots of people talk about disruption. Not so many have actually had to face it. Many more might get their first chance to do so.

Telecom Revenue Recovery in Asia Pacific: How Soon?

Retail connectivity service provider revenues tend to track gross domestic product growth or contraction, so it would not be surprising to learn that the economic recession caused by Covid-19 public health measures have caused retail service provider revenue to contract, in Asia and the Pacific region. 

Always, telecom service spending tracks household income. So when income falls, telecom services spending tends to dip as well. During the Covid-19 economic lockdowns, when people were working from home, lower travel also meant lower roaming revenues, for example, though counterbalanced to some extent by higher spending on broadband access services.  

Virtually everyone expects a rebound as economic activity accelerates. So how fast will the Asia-Pacific recovery occur? It depends. Global tourism is expected to remain below pre-pandemic levels till 2023 and delay economic recovery in tourism-dependent economies, so that also is an issue. 

 source: World Bank

Among major economies of the Asia region, only China and Vietnam have followed a V-shape recovery path with output surpassing pre-COVID-19 levels in 2020, a World Bank report says.

Most of the other countries have not seen a full-fledged recovery in terms of either output or growth momentum, the World Bank says. 

By the end of 2020, output in the four other major economies had rebounded but remained on average around five percent below pre-pandemic levels, with the smallest gap in Indonesia (2.2 percent) and the largest gap in the Philippines (8.4 percent). 

 source: World Bank

As you might expect, economic contraction has been particularly severe and persistent in some of the small island economies with output in 2020, remaining more than 10 percent below pre-pandemic levels in Fiji, Palau, and Vanuatu. 

Longer term, it is possible that growth over the next decade could be as much as 1.8 percentage points lower than pre-Covid-19 projections for the region excluding China. 

Still, China and Vietnam already are on pre-Covid growth paths. Indonesia and Malaysia will be back to 2019 later levels this year. Thailand and the Philippines will do so by late 2022, the World Bank estimates. 

Connectivity service provider revenues should track those developments quite closely, with the caveat that tourism-heavy economies will take longer to recover than export-oriented economies.

When Will Travel Approach Pre-Covid Levels, and What Does it Mean for Telecom Revenue?

Travel behavior has had a significant impact on mobile revenues globally, primarily in the form of reduced roaming revenues, though some reduced upgrade or new account activity might also be an issue. By definition, a return to pre-pandemic travel is key to restoring roaming revenue volume. 

Some believe recovery will take a few years. 

Global spending on business travel is expected to show a 52 percent decrease for all of 2020 (to $694 billion), down from $1.4 trillion in 2019, according to the Global Business Travel Association, an “unprecedented” decline. 

“The magnitude of these losses and their impact on travel suppliers is unprecedented: the 2020 business travel spending losses are expected to be 10 times larger than the impact of either 9/11 or the Great Recession of 2008,” says GBTA. 

More significantly, GBTA expects a 21-percent increase in business travel spending is projected in 2021, mostly at the end of 2021. A full recovery to pre-pandemic levels is not expected until 2025.

Consumer travel demand also matters. In that regard, one analysis suggests travel tops the list of things U.S. residents want to do after they get vaccinated, a survey by Ipsos finds. And there appears to be significant pent-up demand. 

About 40 percent of respondents say they’re saving more now than they were before the pandemic, and most people who have plans for the money say they’re saving it for travel.

About 19 percent of survey respondents say they’re saving for a domestic trip by plane, while 16 percent say they’re saving for a domestic road trip. About 15 percent say they’re saving for an international trip.

 

source: Ipsos 

So 2021 might still be a challenging year for mobile operators, in terms of revenue growth.

Is Covid a White, Grey or Black Swan? It Matters

Is the Covid-19 a white swan, a grey swan or a black swan? The answer portends the amount of disruption we could see, post-Covid. 

A “white swan” event that is one that could have rationally been expected to happen at some time, and has major effects. If Covid-19 was a white swan, the world will not be disrupted as much as many expect. Essentially, change will happen without expected and “normal” statistical ranges. In other words, Covid will have about as much impact as a normal recession. 

White swans are said to have relatively few negative implications, impacting the life of one or a group of people rather than the entire globe. 

Grey swans--neither a completely unexpected black swan nor a predictable white swan--can be devastating for many, and can have radically unsettling implications. To be sure, black swan or grey swan events can be positive, not just negative, though the most common outcome is a negative impact. 

The main difference between a grey swan and a black swan event is that one is known about beforehand, while the other takes us completely by surprise. But the bottom line is that a grey swan event can still be disruptive and devastating. 

If Covid-19 was a grey swan, we might see unexpectedly large outcomes, in terms of change. 

A true black swan event is typically expected to have disruptive implications. Black swans are outliers, events that are outside the realm of regular expectations, because nothing in the past can convincingly point to its possibility. 

Climate change, population growth or rising debt levels could be grey swans. Long-term water shortages could be a grey swan. 

Black swans typically have “extreme” or “massive” impact, exposing fragility in ideas or practices that had underpinned “normalcy.” Many would consider the personal computer and the internet as examples of black swans. 

Keep in mind that highly-disruptive events can still be white swans. Some consider the internet bubble burst of 2001 and the Great Recession of 2008 to be white swans. If that is the test, a grey swan or black swan would have unimaginable consequences. 

Others might consider the 2001 internet bubble burst a white swan, but the Great Recession of 2008 a black swan. World War I, World War II, the fall of the Soviet Union, the rise of Islamic fundamentalists, 9/11 and the internet might be called by some black swan events.

Others might consider the Great Depression and World War II as a single black swan event. Some consider the sinking of the Titanic a black swan event. Others might consider larger events, such as the Spanish defeat of the Aztecs, to be black swan events. 

The point of black or grey swan events is not “how to prevent them.” By definition, they cannot be predicted or prevented. But organizations can try and create robustness for their occurrence. 

Small businesses, sadly, almost by definition cannot create much robustness. 

Many businesses--large and small--will survive or die based on when economic activity can be resumed on a “normal” basis. A survey of U.S. respondents taken mostly in January 2021 suggests most believe it will be six months until they feel comfortable attending large public events. 

A plurality say it will be six months until they are comfortable taking a vacation. Other life sustaining activities--such as going to work--are largely believed safe now. A majority of respondents feel safe shopping in retail stores now. Less than half are comfortable eating at a restaurant. 

If these attitudes do not change, many restaurants and travel-related businesses will not be in business by the end of 2021. Failures in many OECD countries will eliminate more than three percent of jobs. 

source: Civic Science 

The number of active business owners in the United States plummeted by 3.3 million or 22 percent in just two months from February to April 2020. The drop in active business owners was the largest on record, according to the National Institutes of Health. 

By December 2020, 42 percent of small businesses surveyed on Alignable said they were in danger of going out of business. By the fall of 2020, at least 49 percent of businesses reported they were unprofitable. Some 18 percent were operating at about breakeven levels. 

It almost does not matter whether economic shutdowns and travel bans are classified as white, grey or black swans. For small businesses, they have the impact of a black swan, even if other segments of the economy will not be so affected. 

It remains unclear whether Covid will prove a black swan for cruise lines, retailing, the travel industry, airlines, entertainment or real estate. As with small businesses, Covid might well turn out to have black swan impact on some industries. 

Some Covid-19 Winners Boosted AI Spending Because Financial Advantage was Seen

In virtually every recession or economic panic, some firms, in some industries, are able to boost sales, take market share and maintain or even boost profit margins. Often known as high-performing firms, there might not be a single clear reason for success.

The firms could be in growing young markets, have leadership or capital access advantages, have made astute technology investments, or simply be in industries that benefit from the particular crises or recessions.

Likewise, some firms, across industries, seem to have continued to invest in artificial intelligence during the Covid-19 pandemic, and those firms seem to have done so because they saw clear advantages to use of AI in ways that helped their business models.

If the Covid-19 pandemic affected enterprise information technology investments, it arguably has slowed such investments at some firms, which have had to shift support to remote workers. On the other hand, some firms who already have found use cases, and invested more heavily prior to the pandemic, seem to have increased their investment level, a  McKinsey survey found.

Respondents from 61 percent of firms who report success with AI also say their firms increased investment in 2020. Patterns across industries show big variations.

 source: McKinsey

Firms in healthcare, pharma, medical products; as well as companies in the automotive industry were most likely to have increased AI investments in 2020. 

 source: McKinsey

Most enterprises likely have not yet found clear financial benefits from AI deployment, though. A survey of more than 3,000 company managers about their AI spend found just 10 percent had gotten significant financial benefits from their investment so far, a report from MIT Sloan Management Review and Boston Consulting Group found. 

A separate survey of U.K. firms found that 40 percent of 750 surveyed U.K. executives plan to invest in artificial intelligence in 2021, a survey by Fountech Solutions finds. 

  

Some 30 percent of respondents say their firms piloted an AI solution for the first time since the onset of the Covid-19 pandemic. New AI specialists will be hired by 41 percent of respondent firms. Also, 48 percent of respondents say their companies will seek AI training for existing staff.

As a rule, some firms managed to grow revenue and profit during recessions and crises, Boston Consulting Group data suggests. While 44 percent of firms might experience shrinking profit margins and sales growth in a recession or crisis, 14 percent have shown growth in both sales and profits. 

Some 28 percent of firms see lower sales but manage to increase profit margins. About 14 percent of firms see higher sales and lower profit margins. 

Firms in health and consumer staples are most likely to see winners in recessions. Companies in energy, information and communications technology and financial industries are least likely to emerge with higher sales and profits in a recession.

source: Boston Consulting Group 

It is possible--even likely--that firms continuing to invest in AI during the Covid-19 pandemic were already finding themselves gaining market share, increasing sales volume and maintaining or increasing profits. 

The McKinsey survey found, for example, that a small number of respondents at some firms attributed 20 percent or more of their firm earnings before interest and taxes (EBIT) to AI. Those companies planned to invest even more in AI during the COVID-19 pandemic. 

That is in keeping with the BCG data suggesting some firms gain market share and boost sales during recessions and crises. If such gains are attributed to AI, it makes sense that firms would maintain or boost such investments.

Are There Big, Permanent Demand Changes Post-Covid?

How much will the new business-to-business environment post-Covid “normal” resemble either the “old” normal or the temporary pandemic normal? And to what degree will the new normal create new trends that affect business models? 

The safest answer--based on history--is that the new normal will accentuate underlying trends in place before Covid, with incremental changes to business models for many businesses and industries. Most of us likely assume that the consumer and business shift to online behaviors--already underway before Covid--will be reinforced at a higher level. 

That includes a shift to remote work and more collaboration at a distance. But that arguably will affect many industries and firms in an incremental way.

The bigger issue is whether some industries--such as airlines, cruise lines and hotels--might see big and permanent drops in demand, which will force big business model changes, including industry exit if markets shrink.

Some believe business travel, for example, will never return to pre-pandemic levels. That will have negative repercussions for hotels, airlines, trade shows, restaurants and associated industries.

If demand shrinks, so must operating costs and investment. Some business models might break altogether. Most trade shows will suffer; some will disappear.

Beyond all that, the question is whether any important new trends with business model implications--unseen before Covid--could be created. “Contact-less” procedures and business processes could be one example of a big new trend affecting many, if not all, place-based businesses.

Big financial and technology disruptions tend to have a big short term impact on business models--revenue and cost; customers and sales; products and services; production and distribution--and operating procedures. 

The long-term impact is harder to gauge. Do disruptions such as recessions (economic cycles or deliberate result of government policies) cause new trends or only accelerate underlying trends. 

Will some industries find demand permanently reduced or enhanced? Which industries might see permanent shrinkage? How will they cope? Beyond big demand changes, what are the more prosaic operational changes?

Will a shift to more “contact-less” retail commerce emerge as a permanent shift? And how much in-person retail shifts permanently to online ordering and fulfillment? How much will remote work and work from home persist? Will business travel be permanently reduced? If so, how do sales and marketing practices change? 

The easy “answer” is that big recessions or pandemics accelerate trends already in place. You would have to search very hard to find a recession that actually reverses a key underlying trend. 

The obvious example is online retail spending, which in the United Kingdom, for example, sharply accelerated during the pandemic. The issue, of course, is how much reversion to the mean will occur once the pandemic is over. 

The conventional wisdom seems to be that a permanent shift could occur. The magnitude of the shift is the issue, as is the timing of the shifts.  

source: A.D. Little

It is easier to show that recessions accelerate technology substitution than to illustrate new trend causation or at least correlation.

The short term effect is obvious: technology investment drops in the wake of a recession, even if firm professionals tend to believe the opposite. 

In line with that expectation, there is some evidence that the Covid pandemic has caused firms hit by massive drops in demand to decrease digital technology investment, while firms able to continue operating have increased investment. 

Retailers, for example, have remained open while cruise lines and theaters have been completely shut down, while other travel-related entities such as hotels and airlines have seen drops in demand above 70 percent. It obviously is easier to maintain investment when revenue has not been devastated. 

source: BDO 

Disparate investment in technology might easily be explained by relative differences in firm and industry revenue during the pandemic. Streaming services gained customers and revenue. Cloud computing sales increased, as did purchasing of broadband internet access services. 

In contrast, it is hard to increase technology spending when a firm’s revenue has been reduced to zero or close to zero. As firms cut operating costs, their investments in technology also tend to be reduced. 

source: A.D. Little

Travel Restriction Impact on Telecom Revenue

Economic shutdowns and travel restrictions have been widely used during the Covid-19 pandemic to control the rate of infection. Sometimes it helps; sometimes it does not. Health policies should, when possible, disrupt economic activity as little as possible, a team of researchers says.

Though primarily affected travel-related industries, such travel bans also negatively affect mobile industry revenues by reducing the amount of roaming revenue. People who are not traveling also are not using their phones out of their home regions. Early March 2020 forecasts were that mobile operators globally could lose $25 billion in roaming revenue. 

In September 2020, research from roaming experts Kaleido Intelligence suggested a 53 percent fall in retail roaming revenues would happen in 2020. According to GSMA, that could represent a revenue hit of as much as four percent to eight percent. 

Combined with other revenue deceleration from reduced new customer acquisitions and upgrades, TBR estimates average revenue growth could dip about six percent in the first half of 2020 alone. Some estimates suggest revenue losses could be far greater, approaching 20 percent in some cases.  

source: TBR 

The issue, some might say, is striking a balance between public health and economic health, especially unemployment and recession, with economic contraction between five percent and eight percent in 2020, compared to 2019. 

The expected 2021 rate of recovery might also depend on how rapidly consumers are willing to resume “normal” life activities. 

Stringent travel restrictions might have little impact on epidemic dynamics except in countries with low Covid-19 incidence and large numbers of arrivals from other countries, or where epidemics are close to tipping points for exponential growth, a team of researchers reports.

“In May, 2020, imported cases are likely to have accounted for a high proportion of total incidence in many countries, contributing more than 10 percent of total incidence in 102 (95 percent credible interval 63–129) of 136 countries when assuming no reduction in travel volumes (ie, with 2019 travel volumes) and in 74 countries (33–114) when assuming estimated 2020 travel volumes. Imported cases in September, 2020, would have accounted for no more than 10 percent of total incidence in 106 (50–140) of 162 countries and less than 1 percent in 21 countries (4–71) when assuming no reductions in travel volumes,” say researchers Timothy Russell, Sam Clifford, W. John Edmunds, Adam J Kucharski and Mark Jit, working on behalf of the Center for the Mathematical Modelling of Infectious Diseases Covid-19 working group and published in the Lancet. 

“Countries should consider local Covid-19 incidence, local epidemic growth, and travel volumes before implementing such restrictions,” they note. “Although such restrictions probably contribute to epidemic control in many countries, in others, imported cases are likely to contribute little to local Covid-19 epidemics.”

As a matter of science, travel bans might or might not have much material impact on rates of new Covid-19 infections. And the benefit has to be weighed against the costs of movement bans on economic performance, as any other public policy should be evaluated, one might argue.

Gig Economy is Part of a Long-Term Trend

The gig economy actually is not new. In recent years we have called them contingent workers. Nor is the use of  freelancers or independent contractors new. What arguably is new is the percentage and number of workers doing so full time by choice 

source: Brookings 

In 1989 some 17 percent of the U.S. workforce worked as independent contractors. By 2020 some 43 percent of U.S. workers were contingent. 

Since the official end of the 2008 Great Recession, the number of  temporary or contingent 

workers has substantially risen by more than 50 percent to 2.7 million, according to the U.S. Federal Reserve That is the biggest increase since the government began to record these figures in 1990. But the trend has been in place since before 1990. 

source: Intuit 

In 2020 about 40 percent of U.K. workers were contingent rather than employees. 

How Deep a Revenue Dip; How Swift a Rebound for Telecom Revenues?

In April 2020, early in the Covid-19 pandemic, Analysys Mason forecast telecom revenue in developed markets would fall by about 3.4 percent in 2020, with less than one percent growth in 2021. 

Global revenue might not reach 2019 levels until 2023, Analysys said in December 2020. 

International Data Corp., on the other hand, predicted that global telecommunications and subscription TV services revenue would dip less than one percent in 2020.

Note that these forecasts were made in May 2020, and might well change. Here is Analysys Mason’s May 2020 forecast, with a range of cases from mild to severe impact. Also note that the "moderate" scenario tracks the "mild" scenario closely. Some might argue that means the "moderate" recovery case is almost the same as the "best case" forecast.

In the moderate case, we return to 2019 revenue levels by perhaps 2023. The "worst case" is almost impossible to anticipate, in terms of time of recovery.

source: Analysys Mason 

In the first quarter of 2020, revenue declined about 2.2 percent globally, according to ResearchandMarkets. Some service providers saw revenue “growth rate” declines as high as 12 percent in the first quarter alone, including telcos in the U.S. market. 

Even if it seems too optimistic, the IDC prediction is well within historical expectations. The Great Recession of 2008 caused a momentary flattening of revenue growth, with the prior pattern asserting itself quickly afterwards. A modest dip would not be without precedent, even if we fear greater damage. 

And though it is reasonable to expect a dip in business customer spending (with economies shut down and significant bankruptcies expected), consumer spending on telecom services might well increase, as it did in the United States in the aftermath of the 2008 Great Recession. 

source: Statista

IDC estimated global service provider revenue at nearly $1.6 trillion in 2020, a decrease of 0.8 percent compared to 2019. IDC expects the decline to continue in 2021, but at a somewhat lower degree. 

The mobile segment, the largest segment of the market, will post a slight decline in 2020 due to lower revenues from roaming charges, less mobile data overages due to the stay-at-home situation, and slower net additions, especially in the consumer segment, IDC argues.

Fixed data services spending was forecast to increase by 2.9 percent in 2020, however. In the U.S. market, that appeared to have happened. In the United States, in the third quarter of 2020, for example, net broadband additions in the first quarter were the highest since 2015, while in the second quarter, net additions were about triple the rate for the same quarter of 2019, according to Leichtman Research Group figures. 

Subscription video services were expected by IDC to be boosted by the lockdown, but also affected by the economic downturn, so the spending in this category is expected to decline slightly in 2020, IDC said.

The Americas market was forecast to see a tiny decline of 0.04 percent. Europe, the Middle East, and Africa (EMEA) and Asia/Pacific (including Japan) will dip more. Growth is not expected in EMEA or Asia/Pacific before 2022 as the users in emerging markets are expected to remain cautious about spending for some time, IDC estimates. 

source: IDC

It remains to be seen who is correct about the extent of the revenue dip in 2020. It also remains to be seen whether a historically-seen pattern of relatively-swift rebound happens once the pandemic is over.