Tuesday, November 30, 2010

In-Game Micro-Payments To Fuel Mobile Gaming Revenues To $11B In 2015

Juniper Research estimates mobile gaming revenue will grow to $11 billion in 2015 on the strength of in-game micro-payments and Apple’s in-app billing mechanism.

Juniper also estimates in-game purchases will overtake the traditional pay-per-download model as the primary source of monetizing mobile games by 2013.

Mobile Payments Will Move Inside Apps

Peering Dispute Between Comcast and Level 3 is Not Unusual

Despite the colorful nature of the Level 3 Communications dispute with Comcast over interconnection arrangements, the dispute is a rather typical commercial dispute between interconnection partners.

In the past, when traffic exchanged between the Comcast network and Level 3 was roughly equal, it made sense to peer the networks on a "settlement-free" basis. Now that traffic flows are about to become quite unbalanced, that won't work.

With the massive new Netflix CDN deal where Netflix is currently the largest source of traffic in North America, Level 3 will likely start sending five times more traffic to Comcast than it receives.

When that happens, a "settlement-free" peering arrangement often becomes a "for-fee" transit agreement, where the network imposing an unequal traffic load pays the other network.

That's the situation here, where a business relationship that worked well when traffic exchange was equal becomes untenable as traffic flows become highly unequal. Settlement-free peering works for the former, not the latter. So Comcast wants a transit style agreement where it gets paid for carrying the excess traffic.

Level 3 would prefer not to pay, and it is not alone in that desire. Unequal traffic flows do not lend themselves to settlement-free peering agreements.

For-Fee Online Video Demand Still Nascent

A new study by Ipsos finds that some viewers are willing to pay for online video, though much depends on the payment model and the actual type of content.

In a survey of 18-to-34-year olds, Ipsos found that 51 percent of respondents were interested in fee-based models from Hulu, Netflix or iTunes.

Ipsos OTX MediaCT created a scenario where free alternatives were not available and TV was available from Netflix at $9 a month, iTunes at $1 a download with no ads, and Hulu at $1 with ads.

While 17 percent of the younger demo was interested in a pay-per-episode Hulu model, only 11 percent of those 35 and older wanted to buy that way. Overall 49 percent of youth had no interest in pay models while 70 percent of the 35+ group suggested they were not interested in such fee-based offerings.

Eagerness to use the Web to catch up on or re-experience TV content varies a bit from genre to genre and even more from show to show. People are more likely to want to re-watch comedies than other genres, but a subscription service like Netflix was more appealing for its run of dramas since viewers wanted access to whole season.

Google Wants Groupon Because Social Ads Are the Future: Tech News «

http://gigaom.com/2010/11/30/google-wants-groupon-because-social-ads-are-the-future/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29&utm_content=Google+Reader

Is email growing or shrinking?

Both, it seems.

http://www.marketingcharts.com/direct/inboxcom-gmail-show-impressive-annual-growth-15170/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

And you thought net neutrality couldn't get more convoluted

Now interconnection agreements get tarred.

http://www.digitalsociety.org/2010/11/comcast-level-3-net-neutrality-the-new-fire-in-a-movie-theater/?utm_source=rss&utm_medium=rss&utm_campaign=comcast-level-3-net-neutrality-the-new-fire-in-a-movie-theater

Cloud Computing Keeps Growing, With or Without AI

source: Synergy Research Group .  With or without added artificial intelligence demand, c loud computing   will continue to grow, Omdia anal...