Tablet TV viewing will reach 186 minutes per month in 2014, according to Juniper Research.
The increase will be most apparent in North America where there is already significant mobile TV usage, and where internet TV services such as Hulu and Netflix are extremely popular, Juniper Research says.
The number of users of streamed mobile TV services on smart phones also will increase by 2.8 times between 2011 and 2016, Juniper Research says.
In a perhaps-significant prediction, Juniper Research forecasts that subscriptions, not on-demand viewing, will make up the vast majority of mobile TV revenues. Video on demand has had three decades to make its case, and still is a relatively small revenue contributor.
According to a new report released by The Diffusion Group (TDG), video-on-demand services provided by PayTV operators should be, but are not, generating significantly higher viewing and advertising revenue. Total VOD use is small, representing only one percent of all U.S. TV viewing.
By some measures, VOD is doing better. Magna Global has estimated that U.S. homes with VOD, a "category that includes both traditional multichannel VOD offerings and over the top services," will hit 70.1 million homes, about 57 percent of all TV homes at the end of 2016.
But note the conflation of traditional VOD and over the top services and apps. Some of us would not classify over-the-stop streaming as VOD, just as time-shifted viewing on a digital video recorder is not VOD, and Netflix streaming is not VOD.
Still, even availability is not the same thing as "usage." Hundreds of TV channels are available on cable, satellite and telco subscription video services. That doesn't mean those channels are viewed by most people. Much as fixed line voice service is available to most homes, but isn't necessarily purchased by all those homes, so too for-fee or ad-supported VOD is available relatively widely, but isn't used much.
TDG attributes that failure as a reflection of VOD's inadequate advertising support and awkward program guides that limit availability and viewing of ad-supported video-on-demand content. VOD hampered
Some of us might argue that "inattention" not withstanding VOD never has gotten much traction in the U.S. market and that the problem is lack of interest and demand on the part of consumers.
Service provider lack of attention to ad-supported VOD is the problem, TDG argues.
According to Bill Niemeyer, TDG senior analyst, "operators have failed to take advantage of VOD to build subscriber satisfaction, generate ad revenues, and head off competition from over-the-top (OTT) providers like Netflix."
Niemeyer estimates in the fourth quarter 2011, Netflix U.S. subscribers watched 80 percent more streaming video hours than were viewed in the same period on all U.S. PayTV VOD.
Some of us might argue that marginal failures to market and support VOD could be an issue. But there is a reason service providers do not market VOD so intensively. VOD simply does not contribute significant revenue for a service provider.
VOD in recent years has contributed about $2 billion a year worth of revenue for U.S. video entertainment providers. U.S. cable TV companies alone booked about $98 billion in 2011 revenue. That doesn't include the sizable revenue earned by satellite and telco providers as well.
The point is that VOD, as a service, has been a modest success, though it has had three decades to make its case. Whether viewing on tablets will change that remains to be seen.
Tuesday, March 6, 2012
Tablet TV Viewing to Reach 3 Hours Per Month in 2014: Will It Matter for VOD?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Small Business Tablet Adoption 34% in 2011
Small business adoption of tablets has jumped from nine percent in 2010 to 34 percent in 2011, indicating that the iPad is the fastest growing technology among the U.S. small and medium-sized business market, a study by The Business Journals has found.
About 75 percent of small business owners report said they are "very or somewhat familiar" with the device.
Godfrey Phillips, vice president of research at The Business Journals, says the adoption is fueled by smaller business executives and managers needing access to their business information and data, anytime and anywhere.
But smart phones and cloud computing also are among the trends that also correspond to that need.
"The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need," he said.
The study found that iPad users in the small business community are tech-savvy and financially successful. They also are highly educated, with 72 percent having a college education. The segment's annual household incomes averaged $176,000. Their companies are also well-established, having existed for an average of 28 years and averaging $9.2 million in annual sales.
About 75 percent of small business owners report said they are "very or somewhat familiar" with the device.
Godfrey Phillips, vice president of research at The Business Journals, says the adoption is fueled by smaller business executives and managers needing access to their business information and data, anytime and anywhere.
But smart phones and cloud computing also are among the trends that also correspond to that need.
"The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need," he said.
The study found that iPad users in the small business community are tech-savvy and financially successful. They also are highly educated, with 72 percent having a college education. The segment's annual household incomes averaged $176,000. Their companies are also well-established, having existed for an average of 28 years and averaging $9.2 million in annual sales.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
In U.S. Market, Samsung is Top Device, Android Top OS
Samsung was the top handset manufacturer in the U.S. market in the fourth quarter of 2011, with 25.4 percent market share. Google Android continued to grow its share in the smart phone operating system market, accounting for 48.6 percent of user devices.
Apple undoubtedly will be found to have made the most profit, though. That has been true for some time.
Between them, Apple and Samsung earned fully 81 percent of all profits in the mobile handset business, on a global basis.
The number of U.S. smart phone subscribers surpassed the 100-million mark in January 2012, up 13 percent since October to 101.3 million subscribers, according to comScore.
Google Android ranked as the top smart phone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).
Globally, Apple and Samsung have, over the last 12 months, surged to the top of the charts in terms of smart phone sales volume. In the past, the “smart phone” category has not been significant, as all devices were feature phones or basic phones.
As the market begins to shift to a smart phone buyer pattern, differences in firm strategy and execution have lead to a rapid change in market leadership.
In the past, Nokia has been the global share leader, but Nokia has not been able to translate that prior success into smart phone success, where Apple has changed the game and Samsung apparently has been able to keep pace.
Apple overtook Samsung to become the world’s largest smart phone vendor by volume with 24 percent market share. Apple’s global smart phone shipments surged 128 percent annually to 37.0 million units, as distribution of the iPhone family expanded across numerous countries, dozens of operators and multiple price points.”
Apple took the top spot for share on a quarterly basis, but Samsung became the market leader in annual terms for the first time with 20 percent global share during 2011. With global smartphone shipments nearing half a billion units in 2011, Samsung is now well positioned alongside Apple in a two-horse race at the forefront of one of the world’s largest and most valuable consumer electronics markets, Strategy Analytics says.
In contrast, Nokia’s smart phone market share was cut in half from 2011 to 2011, dropping from 33 percent in 2010 to 16 percent in 2011.
That is one reason there has been so much focus on the Nokia partnership with Microsoft, as many would argue the Windows Mobile operating system represents the best shot Nokia will have to avoid collapse.
The other observation of note would be that profitability might now be emerging as the key differentiator, even though design and consumer demand clearly are driving the market overall.
Samsung’s most-recent quarterly earnings also set records. Samsung Electronics Co declared $4.7 billion in quarterly operating profit. jumping 76 percent year over year.
| Top Mobile OEMs 3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | |||
| Share (%) of Mobile Subscribers | |||
| Oct-11 | Jan-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.5% | 25.4% | -0.1 |
| LG | 20.6% | 19.7% | -0.9 |
| Motorola | 13.6% | 13.2% | -0.4 |
| Apple | 10.8% | 12.8% | 2.0 |
| RIM | 6.6% | 6.6% | 0.0 |
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2012 vs. 3 Month Avg. Ending Oct. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Oct-11 | Jan-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 46.3% | 48.6% | 2.3 | |
| Apple | 28.1% | 29.5% | 1.4 |
| RIM | 17.2% | 15.2% | -2.0 |
| Microsoft | 5.4% | 4.4% | -1.0 |
| Symbian | 1.6% | 1.5% | -0.1 |
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Google Play Replaces Android Market
Google has launched Google Play, an integrated destination for apps, books, movies, and music, accessible to users on Android devices and to anyone on the Web, that also replaces the Android Market.
Google Play illustrates, as well as anything might, the growing role commerce is playing in the mobile device and applications ecosystems. The new branding obviously focuses attention on "Google" rather than "Android," as well.
To be sure, Android Market was a "commerce" vehicle before. In the future, Google Play will be more of a "shopping" venue as well.
Google Play illustrates, as well as anything might, the growing role commerce is playing in the mobile device and applications ecosystems. The new branding obviously focuses attention on "Google" rather than "Android," as well.
To be sure, Android Market was a "commerce" vehicle before. In the future, Google Play will be more of a "shopping" venue as well.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Apple iPad Still Leads Tablet Market Share, but Kindle Fire is Pressing
To the extent that the Android operating system lies underneath the Amazon Kindle Fire, Android remains the operating system that is chasing Apple iOS for market share. In fact, one might argue that Android has passed iOS>
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Monday, March 5, 2012
No "Wallet War?" Really?
According to Michael Abbott, Isis CEO, “there is no mobile wallet war out there. ” The statement will strike some as a bit of bluster, good manners or delusion. But there always is a time, early in the development of a market, when it is helpful for lots of firms to enter the business.
The existence of multiple competitors helps to legitimize the market. That is probably the sense in which Abbott says there is no wallet war. It obviously is not based on a lack of substantial would-be competitors.
Also, at the moment, there are niches within the broad mobile commerce space, including "payments" systems, wallet or credentials systems, point of sale systems and money transfer systems, for example.
Those somewhat distinct niches will blur, over time, once the market begins to take more definite form. It won't be so easy to distinguish between payment, wallet, money transfer or terminal roles, for example.
Nor will it be so easy to distinguish between firms that engage in online commerce, or brick and mortar retail.
At the same time, many contestants will gain one footfhold in the market, and then use those positions to add other market roles, as Square is doing, for example.
The existence of multiple competitors helps to legitimize the market. That is probably the sense in which Abbott says there is no wallet war. It obviously is not based on a lack of substantial would-be competitors.
Also, at the moment, there are niches within the broad mobile commerce space, including "payments" systems, wallet or credentials systems, point of sale systems and money transfer systems, for example.
Those somewhat distinct niches will blur, over time, once the market begins to take more definite form. It won't be so easy to distinguish between payment, wallet, money transfer or terminal roles, for example.
Nor will it be so easy to distinguish between firms that engage in online commerce, or brick and mortar retail.
At the same time, many contestants will gain one footfhold in the market, and then use those positions to add other market roles, as Square is doing, for example.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Try Explaining "Cloud Computing" Without Words
Apple does a fairly decent job of showing, in a consumer context, the advantage of iCloud. For users, "what" it is, or "how it works," doesn't really matter. The only thing that matters is the value. Remember the old concept of "write once, read many?"
That's really the advantage of the cloud, and cloud storage of content. Store it once, use it anywhere, on any device.
That's really the advantage of the cloud, and cloud storage of content. Store it once, use it anywhere, on any device.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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