Tuesday, March 6, 2012

Google Play Replaces Android Market

Google has launched Google Play, an integrated destination for apps, books, movies, and music, accessible to users on Android devices and to anyone on the Web, that also replaces the Android Market.

Google Play illustrates, as well as anything might, the growing role commerce is playing in the mobile device and applications ecosystems. The new branding obviously focuses attention on "Google" rather than "Android," as well.

To be sure, Android Market was a "commerce" vehicle before. In the future, Google Play will be more of a "shopping" venue as well.

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