2012 Content Marketing Benchmarks, Budgets and Trends

Some nine in 10 business-to-business marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, the same proportion as in 2010, according to a study by the Content Marketing Institute and MarketingProfs. Those marketers say they use about eight separate content marketing tactics to achieve their marketing goals. 2012 Content Marketing Benchmarks


Some 60 percent of the 1,092 surveyed marketers say they plan to increase spend on content marketing in 2012. On average, they now spend over a quarter of their marketing budget on content marketing, the study found.

The report, "B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends," provides a detailed look at the findings. Get the full findings here.