SMBs Have Embraced Online Marketing Channels, Local Will Grow

Small businesses are not unlike other businesses where it comes to using various online and web-based marketing channels, with 81 percent to 90 percent of respondents surveyed by BIA/Kelsey saying they use those channels.


One would suspect that the volume of efforts could change, over time, though. As more users on smart phones make active use of web-based information when about to shop, or while shopping, it is going to become more important for many local and smaller businesses to maximize their ability to found easily by users who have access to location information.


Also, the usefulness of information will become more important, as will promotion efforts.