Facebook Video Traffic Grows 94% in U.S. Market

Facebook says it increasingly is seeing a shift towards visual content on Facebook, especially video.

In one year, the number of video posts per person has increased 75 percent globally and 94 percent in the United States.

Globally, the amount of video from people and brands in News Feed has increased 3.6 times year-over-year.

Since June 2014, Facebook has averaged more than one billion video views every day, the company says.  

On average, more than 50 percent of people visiting Facebook in the United States every day  watch at least one video daily and 76 percent of people in the United States who use Facebook also say they tend to discover the videos they watch on Facebook.

A Sandvine report shows that Facebook now accounts for 19.43 percent of all smartphone data consumed in North America.

Facebook leads in “upstream” data, accounting for 22.4 percent of that traffic, and is behind only YouTube in “downstream” data.

YouTube accounts for 19.8 percent of that traffic, compared to Facebook’s 19 percent.

But Facebook has 19.4 percent share of aggregate of upstream and downstream data, exceeding YouTube’s 18 percent share.

Facebook-owned Instagram also accounts for an additional 2.6 percent of upstream data, 4.5 percent of downstream data, and 4.3 percent of total smartphone data consumption.