Top Global Tech Execs "Favorite Apps" are Highly Fragmented

One hears quite a lot these days about monopolies enjoyed by app firms such as Google, Facebook or Amazon, with many calling for antitrust action. So it might come as quite a surprise that top global technology executives have highly-fragmented "favorite app" profiles, with scores generally in low single digits, even for the "favorites."

In other words, as concentrated as consumer use appears to be, at least some consumers (top technology execs) show no comparable concentration of "favorites," though of course that does not answer the question of the amount of usage the favorite apps get.

Top tech executives globally have highly-fragmented sets of “favorite apps,” at least when asked to name them, unaided. Use of LinkedIn in India, at 11 percent, is the highest reported mention of a “favorite app.” Globally, LinkedIn is tops at four percent.

In China, Baidu gets seven percent mentions. In Japan, Gmail gets seven percent, while BBC is tops at eight percent. In the U.S. market, Amazon is highest at five percent.

survey of 850 global technology executives suggests.


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