Few customers enjoy “slow” internet connections. On the other hand, speed, at some point, becomes a matter of “hygiene” (health), not a driver of satisfaction or value. In fact, according to a recent survey conducted on behalf of Nominet, consistency of experience (“reliability”) is equally important as “speed.”
In fact, forced to choose between reliability and speed, a majority would choose reliability over speed. Of the 2,080 U.K. adults polled on their home internet connectivity, 60 percent would opt for reliability over speed, if one or the other had to be prioritized, the new research indicates.
Still, some 77 percent of respondents said they are satisfied with their home internet connection speed. Nearly the same percentage--76 percent--indicated they are satisfied with service reliability.
Indoor reception issues are probably largely the driver of the concern over consistency of experience, the actual issue often being Wi-Fi performance inside the home, rather than the actual access connection.
Beyond a fairly reasonable point, most consumers will not actually have better experience as speeds climb beyond about 10 Mbps, the exceptions being 4K or 8K video, or downloading of large files.
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